WINE MARKETING: Industry, Please Meet the Backwards Bicycle

Our decisions and thought processes are a factor of what we have previously learned in our lives. Right or wrong, those experiences shape our thinking and help guide our decision making going forward. In business, very often that context provides a disservice to decisions that need to be made as the markets and consumers have moved to a new reality. Click here to read more.

About the Author: FMG's CEO Monika Elling started her career in New York's advertising and publishing sector, which led to nearly a decade of international trade and investment promotion activity. She entered the wine and spirits industry in 2000 and has spent the last 17 years on the supply, import and wholesale sides of the business, previously as PR Director of the Lauber Imports Division of Southern Wines and Spirits. Monika is also President and CEO of the Paradigm Collection, a newly launched, national importer of fine wines and craft spirits.