Is Winamp back? (sort of)

Back to the retro tech nostalgia mode

I knew I didn't have to commit to a set frequency for this newsletter as it takes longer than expected to turn an idea into action but here we are again (too many nostalgic moments piled up)

Welcome to the third edition of 'Beating the Algorithm' your TLDR marketing newsletter news and stories sprinkled with digital nostalgia.

With 500+ subscribers from the first two issues, we are ready to explore more marketing news with a retro twist.

Marketing Updates ??

I'm focusing on two stories on this issue

The potential TikTok ban in the US

The House of Representatives passed a bill that could ban TikTok in the US. We've been hearing about this for quite some time and the fear of how the Chinese-owned app handles private user data (as if we're safe from all other data)

The question is, what's next?

It's an interesting time we live in and there are even questions on what a potential ban can mean for other countries.

Google's latest core update

Google's March 2024 core update has impacted many websites - some of them have even been completely deindexed

The new update targets low-quality content and spam and Google's goal is to reduce low-quality and unoriginal content by 40%.

This is great news for those of us who didn't jump on creating endless pages of boring AI-generated content for our clients.

This doesn't mean that you can't use AI in your content creation process, but hopefully, we won't be bombarded by boring and uninspiring content.

Interesting Read ??

We are Social's 2024 Digital guide is the perfect report to dive into - all the digital stats you'll need this year are there.

Enjoy!

LinkedIn breakdown ??

What makes an engaging post? It’s the combination of good copy and visuals that complement your message.

Katarzyna Kowalewska is a LinkedIn creator and social media expert who certainly knows how to create great visuals to tell a story (make sure you follow her!)

I came across Katarzyna’s work several months ago. After liking a few of her posts, I realised that I enjoy how she uses images to strengthen the post’s message.

I asked her a few questions to find out more about her work and what we could learn from her.

A visual is just an extra element. It helps as an eye-catcher, but the most important is the value and unique POV that I provide with my copy. If my insights were boring or low-quality, no visual would help.

Social media retro ??

Winamp is making a comeback (sort of)

Remember Winamp? I was feeling so cool playing around with the equalizer pretending I'm a DJ.

The other fun element? You could use different skins to transform your museum player.

(I know people born after 2000 will probably be unimpressed now)

NEWS

Winamp is rising from its ashes to present a new app and an interface that reminds us more of Spotify than nostalgic Winamp.

You can check it out here

If you feel nostalgic, I've got you covered. There is a Winamp Skin Museum out there where you can play around and explore all the different skins that you may have tested for your favourite music player (?) back in the day.

Check it out!

You can even try to use it here for full-on nostalgia

What I’m working on

• Marketing strategy and implementation for a charity product
• LinkedIn thought leadership for a tech client
• Reviewing community management processes for a charity
• Planning a LinkedIn training workshop for a membership organisation

My little digital corner

Want to improve your LinkedIn presence?

I have two offers for you:

• A free 10-day practical email course on how to make LinkedIn work for you
• A very affordable workshop in April on how to create a content plan for your LinkedIn presence

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Tereza Litsa is a freelance marketer working with B2B brands and purpose-driven organisations:

• LinkedIn thought leadership and coaching for solo business owners and companies
• Marketing for agencies and startups
• Social media marketing and training for purpose-driven brands and nonprofits

www.terezalitsa.co