Win your tenants trust from the start.

Keep your ad honest. Proudly describe everything pertinent about your rental property but do not exaggerate or misrepresent it. Otherwise you will lose trust. As soon as readers see the inside of the property,they will know whether you told the entire truth. Many of your ads readers have been lied to by potential landlords over the years. Think of their feelings when they find that your ad is one hundred percent correct. The would-be tenants trust is impossible to gain after you lose it, so capture trust at the beginning when it is easiest to snare.