Win-Win

Why?

To gain the trust and love of your customers, you should create strong ties between your brand and your target audience. It may be possible if the former not only provides quality services and functional goods but something more: ethics, the feeling of confidence and reliability, and of course, positive emotions that make communication with your brand enjoyable and worthwhile.

Add massive Value

What?

If you were to ask your customers these 3 questions, what score will they give you?

●???????“[Company] always delivers on what they promise.”

●???????“I feel proud to be a [Company] customer.”

●???????“[Company]?is the perfect choice for people like me.”

Customers choose to perform these interactions, and different customers will engage with your brand at different depths and frequencies. For example, someone who follows you on social media is moderately engaged. Someone who follows you on social media, shares your content, tells their friends about you and buys your products is highly engaged.

Customers have lots and lots of great options and that’s why they look for some additional value when making their choice. They want to feel appreciated while communicating with a brand, they seek valuable experience, and want to rely on true experts, those who understand and listen to them.

Providing value for customers requires attention to small details in addition to having a killer product. In this article, we’ll reveal how to create value for customers with marketing activities and relevant content.

Keep in mind, however, that that value does not refer simply to price—it’s the total benefit a consumer will receive from your product or service by spending x amount of money. This extends past the product itself to how the product?makes customers feel, the status it may provide them, and the time and energy they are willing to put into your brand.

HOW

Understand your value preposition and play to your strength

ask for feedback

Personalized experiences

Deliver what you promise

Win – Win

It helps your brand

1. Share of wallet: when customers spend their money with your brand
2. Share of life: when customers invest their time in your brand
3. Share of love: when customers invest their feelings in your brand (Tribe they promote you)