To Win in Weight Loss, Be One With Your Customer

360-degree consumer experiences are all the rage right now. Companies are vying to wrap around their customers, be at their beck and call, and deliver lifetime value. While many are going the digital route, most have forgotten that sometimes what your customers want most is to have an authentic human interaction—one that is fun and makes them feel loved—more than any push notification could ever accomplish.

At Allurion, we believe in delighting our customers with unparalleled consumer experiences. We accomplish this with a revolutionary medical device that helps you feel full, a digital platform that tracks your progress and engages you along your weight loss journey, and a human touch that ties it all together. Critics may argue that the human touch is tough to scale, fraught with subjectivity, and difficult to master.

But often, it’s as simple as breaking bread.

Take, for instance, an event we recently organized for several of our customers in Italy who had enrolled in our weight loss program. For one evening, we hosted a culinary masterclass that not only reinforced a behavior (i.e. cooking at home) that can augment weight loss but also created an environment where customers could have fun together and feel part of a community. While we are proud of the hundreds of thousands of pounds we have shed around the globe, what we are most proud of—and what our customers are most vocal about—are the experiences we foster for them that bring them a delight that complements clinical outcomes.

My advice to any entrepreneur who wants to build consumer experiences that are sticky and generate lifetime value is quite simple: love and care for your customers, and they will reciprocate.