Win Some, Win Some More

Some months ago, I was in Lagos to tie up some business end.

One of those days, I and some friends decided to go out. Bolt wasn't giving us what we wanted so one of us suggested we use "Indrive"

(Indrive is a car booking app where you find several cars willing to go in your direction but this time for a "bargained" fee.

That is, the price isn't fixed but agreed upon by drivers and riders. You put in your destination budget range and drivers bid with their best prices. The lowest comfortable bidder wins the trip)

"This is an interesting development" I said.

Development because the developers simply brought in an already existing business psychology into car hailing services. And from what I observed, they were already getting lots of traction. But why not?

The product appealed to the basic human psychology of price comparison. People always want to compare one price to another, and if they can get one single platform to deliver that already existing desire, that's it.

Habits keep users loyal, but most importantly, the subconscious nodes that inform those habits.

One of the killer strategies Amazon is using to stay on top of its "online shopping chain" is allowing other vendors to sell the same products they (Amazon) sell, not minding if they will lose their sales to them.

As long as they keep coming back to Amazon, no worries.

This is the same module ecommerce platfoms like Jumia and Konga adopted.

My charge to you?

You can win always win by choosing to periodically lose some'

What does this mean?

As we grow in business or try to develop some, care needs to be taken not to allow greed and selfishness to take the best of us.

Understand that you mustn't always be the one to get the job, execute the contract or make the sale.

There are times you have to recognize and humbly accept that you aren't capable at the moment and let them slide.

And if timing or odds are the issues, you should be willing to point those who come to you in the direction of a much better or equal competition, without feeling threated.

This approach will in turn increase their trust and loyalty to you. You lost short term, but win for life.

At a level every winning businesses serve as solution points and as channels to a solution point.

If you found this valuable and think your network should see it, kindly comment and share,.

#Marketing #Productmarketing