Win REAL copywriting work experience at an agency
HELLO. IT'S BEEN A HOT MINUTE, HASN'T IT??
We hope you're enjoying your Saturday. And NOW, we're gonna make you enjoy it even more BECAUSE...Word Tonic is partnering with a real creative agency - MYC - to bring our members a copywriting challenge where you can win REAL WORK EXPERIENCE. Here's a teeny tiny sneak peak:
And the WINNER of that challenge will be getting REAL copywriting work experience at that agency (imagine how good THAT will sound on your CV).
So if you needed another reason to join us , let ~this~ be your push.
Because this challenge has a deadline. And is open to members only. Andddd the work experience can be in-person OR online (so YES, if you're located somewhere far far away you can still take part and reap the benefits!)
And if you're stillllll on the fence, we've opened up a first month discounted trial. FOR TODAY ONLY. So if you join now, you'll get 40% off your first month as a new member.(that's ￡9.99 instead of ￡15 - open to all currencies!) CANCEL ANYTIME!
PS. You'd also get all THIS if you joined too - not just access to this challenge and the potential to win real work experience...
THIS WEEK'S WRITER...
(in case you didn't know, this newsletter is written by a different Word Tonic member + young copywriter every week. Fresh perspectives, y'know. And this week is Cesca Hadland!)
Guess who’s back? Cesca’s (me/I’m) back, hitting your inbox with another Word Tonic newsletter. For those who don’t know me, I’ve been copywriting for a good few years now - in-house and (as of last year) agency side too.
And what’s been a BIG one to know is that this job isn’t always copywriting. Yep. Shocked me too. But yes, a copywriter’s job is about so much more than just words. Let’s talk about why, shall we??
(Oh and PS - if you like my writing and want even more, I have my own lil’ newsletter called The Naive Edit about figuring out adulthood and writing and creativity and travelling... You should defo check it out!)
Ideas, ideas, ideas
As promised, a copywriter's job is about SO much more than just writing words. It’s about big beautiful ideas.
“You will never win fame and fortune unless you invent big ideas.” David Ogilvy’s words, not mine. But achingly true. Think of it this way. You have a brief come in. It’s to engage a younger audience of customers.?
As a copywriter, you have two choices:
1) You write a snazzy headline and a couple of emails
Or 2) You conceptualise and create a fully immersive pop-up experience with spin off TikTok campaigns, influencer outreach, AR filters and OOH ads in university campuses across the UK.
领英推荐
Which do you choose? (Spoiler: it’s option 2).? So, how do you go from being a copywriter to a creative? Inspiration. And here are a few of my favourite places to find it:
PS. A really great way to get good at this is through spec work. There are a loooot of good briefs on the Word Tonic Discord, waiting to challenge you and see how far you can push your creative!? SO GO JOIN US x
Pitch + present
Unfortunately, great copy isn’t always loved by clients/stakeholders. That’s why it’s so important to pitch it in the right way, in our three easy steps:?
1) Your introduction and energy for an idea can really help sell it, even before you say what it is. Show off your personality, and stick up for your expertise! (this is also something to keep in mind for interviews too)
2) Be prepared for questions. As I said, you’re the expert, so make sure you’re ready to chat through your idea.
And 3) End with a bang! Don’t trail off into a ‘...so …yeah’ kind of ending. Own the room, own the conversation, and make sure you’ve got everything out of presenting that you can!
You got this!
Copywriter Corner
Millie Stilwell -Associate Creative Director @ Pink Squid
1) What do you love most about copywriting?
I love that it’s basically a big puzzle. There are only a finite number of words in the universe and it’s up to us to piece them together to make sense. Unlike pictures, where anything can be created, copywriters have to be smart at using what basically already exists. I love that one piece of copywriting can talk and speak to so many different people, and like art, it can be incorporated in all sorts of different ways.?
2) What’s your fave piece of work on your portfolio?
My favourite piece of work has to be the “Dress for your day” campaign we did for Harrods. It was so refreshing to create a piece of work that inspired a relatively “stuffy” workplace. The campaign itself promoted self-expression in the workplace and encouraged employees to dress how they felt appropriate in their day, rather than having to wear a daily uniform. I got a couple of messages on Linkedin and a couple of emails from Harrods employees telling me how much the campaign inspired them and completely transformed their day-to-day - which is what it’s really all about at the end of the day.?
3) What’s your one top copywriting career tip?
Unlearn literature. Honestly, if copy is written too well, it’s not going to engage an audience, it’s not going to sound like them. Write like a human, and put your A-level English exams to the side.?
4) What advice would you give to any young copywriters out there?
Explore. There are so many forms of copywriting out there, for all different purposes, really dig deep to find the one you connect with the most and don’t try and squeeze your style into something that just isn’t quite right.