Win over your CFO | LinkedIn trends | Channel growth guide | Smarter agency partnerships
We hope you've had a great start to the year. In our first newsletter of 2025, learn how to win over your CFO with your marketing plan, get our take on the top LinkedIn trends for B2B marketers, find out how to build smarter agency partnerships, and read our guide to driving growth through the Channel.
How to win over your CFO with your Marketing Plan
Struggling to get CFO buy-in for your marketing plan? Our latest insights from "The Battle For Budget" webinar break down how to connect your strategy to business priorities. From proving brand investment ROI to smarter tech for efficiency, learn how to shift the conversation from cost to value.
2025 LinkedIn Trends for B2B Marketers
Curious about the top trends shaping LinkedIn in 2025? From the power of buying group marketing to leveraging video and CTV, our brilliant Social Media team has the insights you need to stay ahead. Watch their roundup of the top five LinkedIn trends that B2B marketers need to watch this year.
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Your guide to smarter agency partnerships
How can you get more from your agency partnerships in 2025? Our Strategy Director, Nathan Sanicharane , has shared five actionable steps to building better agency partnerships. It is well worth a read to ensure you’ve got true ‘Agency Allies’ on board.
Driving growth through the Channel
The channel is changing fast, and we’re stepping into a whole new era—one where it’s not just about selling through partners but building ecosystems that create value for everyone. To help you navigate this shift, we’ve put together the 2025 Channel Growth Guide which includes key takeaways from the experts who joined us for Partner Week.
Great insights for driving B2B success this year!