Win Now with Inflation-proof E-Commerce Products
Suzanne Mackay
Scale Artist | CRO | VP Sales | Fractional | Advisor | Investor | Startup | Global | SaaS | Hardware | E-Commerce | Retail | Enterprise | Construction | ex-NETGEAR | ex-Broadcom
Results from the 2022 Amazon Prime Day event are in. And it's a sign of the times. With inflation coming in at a 41-year high of 9.1% in June, this year's biggest e-commerce event showed a palpable shift away from nice-to-haves and distinctly to must-haves.
According to reporting by Retail Dive, Amazon Prime Day shoppers were more budget-conscious than deal-conscious: Just 5% of items sold for over $100, while 58% sold for under $20. And if you're fascinated by consumer purchase stats like I am, you'll dive into Numerator's analysis of the trends toward essentials.
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Tulare County Information and Communication Technology
2 年Good insight. It mirrored my own feeling in a lot of ways. I look for items on my wishlist and then passed because while there were some discounts, I didn't really need any of the items yet. Bought three things. A 4 month Kindle Unlimited subscription for $4.99 and two items under $25.
EVP Development | Building Brands @ Physical Retail | B2B Partnerships | Executive Leadership | Advisor | Global Sales | Customer Journey and Activations
2 年Pretty sure my front porch is seeing too many results the next few days.