Win a Free Audit and Jumpstart Your 2025 Strategy!

Hey there,

Ever feel like keeping up with the latest in digital marketing is like trying to hit a moving target? Search algorithms are becoming more sophisticated and user expectations are higher than ever. It seems like every day there's a new algorithm update or trend to watch. That’s why it’s more important than ever that businesses continue to analyze and adjust their digital marketing strategies – your competitors are, and if you don’t, you risk falling behind.

So, when was the last time you took a good, hard look at your digital marketing strategy?

Here’s some good news – we're giving away a free SEO or PPC audit! And we’re not talking about some automated report. Our experts will personally dig into your website or Google Ads campaigns and uncover opportunities you might be missing.

You can kick off 2025 with an improved strategy based on data, positioning your business for success. Sounds pretty good, right?

Learn more and enter the sweepstakes here!

Now, for the good stuff. From recent headlines in innovations and trends to the nitty-gritty technical deep dives, we’re focusing on what really matters.

View our blog for more.

Your SEO Strategy for Website Migrations

Site migrations are a tall task, and you need a solid SEO strategy before, during, and after launch. Workshop Digital's Migration Checklist can help!? – Julie Kalita, Senior SEO Manager, Workshop Digital

Why is it Important to Invest in Paid Search?

Using paid search can help you reach your target audience and convert them into customers. Learn more about the benefits of paid search. – Brian Forrester, CEO & Co-Founder, Workshop Digital

What is Generative Engine Optimization in Search?

In this post, I’ll cover what GEO is, how it differs from traditional SEO, and share effective tips and strategies to incorporate into your marketing mix. – Sara Vicioso, Growth Marketing Manager, Workshop Digital

• Have questions? Join the conversation on LinkedIn!

Are you confidently navigating HIPAA compliance, or are you feeling overwhelmed and lost?

For many healthcare marketers, digital marketing strategies can feel like wandering through an ever-shifting maze, trying to balance effective strategies with strict privacy regulations. Even marketing veterans can find themselves at a crossroads!

That’s why we put together our Guide to Navigating HIPAA Compliance for healthcare organizations.

Our guide will:

• Help you figure out what’s safe to use and what’s off-limits when it comes to data
• Show you actionable strategies that maximize efforts while keeping you compliant, and
• Introduce you to tools that can help you streamline your marketing efforts without compromising privacy

You’ll also find a handy compliance audit checklist. It’s a practical tool you can use to help you understand what you’re doing right and spot potential compliance gaps. It’s something you’ll want to come back to again and again, to ensure your marketing efforts remain compliant as strategies evolve and new technologies emerge.

Grab our guide and get pointed in the right direction.

Download The Guide

That’s all for this edition of Shop Talk. We’ll see you in 2 weeks!