Win customers with the right review response strategy & Local marketing success

Welcome to this week's Local Marketing Insider from Evocalize! Every week, we bring you actionable insights and expert perspectives to help multi-location businesses thrive in the digital landscape. This edition is packed with powerful strategies for managing your online presence and leveraging AI for local marketing success. Here's what we're featuring:

• An exclusive Local Marketing Lab episode with Marqii's CEO Avi Goren on transforming customer reviews into marketing gold
• A must-listen Data Delicacies podcast featuring our own Justin Ulrich sharing AI-powered local marketing success stories
• Quick-win marketing tips of the week, including strategic review collection across platforms

Win customers with the right review response strategy

In this episode of the Local Marketing Lab, Avi Goren , co-founder and CEO of Marqii , shares insights from analyzing over 200,000 customer reviews across multiple restaurant brands. With experience spanning from local pizzerias to enterprise-level restaurant tech, Avi reveals how the right review response strategy can transform customer feedback into a powerful marketing asset.

Topics discussed in this episode:

1?? Leverage menu data for improved local SEO performance

2?? Scaling digital presence across multiple locations

3?? Review response management and automation

4?? Use review responses as a marketing and SEO tool

5?? Techniques for turning negative reviews into business opportunities

Watch now:

The Secret to Localized Marketing Success with Justin Ulrich

Exciting news! Justin Ulrich ????? , recently joined Arun Kumar, MBA on the Data Delicacies podcast to share how AI-powered local marketing is transforming the hospitality industry. In this value-packed episode, Justin reveals how multi-location businesses can leverage AI to drive engagement and ROI through personalized, localized campaigns.

You'll discover:

• How Taziki's Mediterranean Café boosted sales using AI-powered advertising
• Strategies for equitable ad spend distribution across markets
• Tips for scaling local marketing efficiently
• The secret behind growing LinkedIn engagement from 25 to 35,000 monthly interactions

Ready to revolutionize your local marketing strategy? Listen to the full episode to unlock these insights and more! ??

Tips of the Week