Issue #2: Get Your Site to Rank on ChatGPT, HubSpot's New SMS Tools, and Youtube's BIG Updates for 2024

I have to start this week's issue of WIN-Bound Weekly expressing my gratitude to the 100+ of you who subscribed this week. I'm grateful for you taking a few minutes each week to read what I have to say. Thank you!

If you’re here for the first time - welcome! Join my 100+ closest friends and click the “Subscribe” button at the top right of this post to make sure you never miss a week of WIN-Bound.

In case you missed it, you can catch up on Issue #1 , where we covered lead generation from ChatGPT, HubSpot’s new AI Subject Line Generator, and what you need to know about Google’s recent Helpful Content update.?

Now, onto the good stuff for this week!?

Bleeding Edge Tactics: Can Your Company Website Rank on ChatGPT? ??

Millions of people are turning to ChatGPT instead of Google to ask their most pressing questions, and it's easy to understand why. When you have a question, you want an answer. With ChatGPT, you no longer have to sift through dozens of search results looking for it.

And now, as we reported in Issue #1 , companies are starting to get leads from ChatGPT. We had a few folks write in asking the right question, “How do I get ChatGPT to refer my business?”?

Neil Patel and his team did a full-out study analyzing over 80 ranking factors for ChatGPT recommendations and have determined what really matters to ChatGPT:

All of these factors should sound familiar. They are very similar to what helps you rank with traditional SEO. This is good news because it means that your SEO strategy may not require drastic adjustments, but it’s still important to keep ChatGPT and its billion+ users on your radar in 2024!

Neil’s full article is available here and is a must-read.?

New in HubSpot: Create and Send 1:Many SMS Messages in HubSpot ??

What hot new trend are 40% of marketers saying is the most effective to leverage? That's right - SMS messaging!

And now, you can send 1:Many SMS messages to existing and prospective customers right in HubSpot with the purchase of the new Marketing SMS add-on .

Being able to leverage all of your HubSpot data to trigger personalized reminders, offers, and updates to drive engagement and action straight to your contacts' mobile devices is really exciting.

Who can start using this new feature?

1: Many Messaging is live and available as an add-on to all HubSpot Marketing Hub Pro+ customers.?

New in Search and Social: YouTube's BIG NEW Updates for 2024! ??

YouTube just announced some really powerful future updates that you need to put on your radar for 2024:

Here’s a bit more about each update:

Dream Screen - promises to “allow you to create AI-generated video or image backgrounds to your Shorts simply by typing an idea into a prompt.” This update makes it easier to create YouTube Shorts.

YouTube Create App - “The app offers video editing tools including precision editing and trimming, automatic captioning, voiceover capabilities and access to a library of filters, effects, transitions and royalty-free music with beat matching technology so that creators can produce their next YouTube video without relying on complex editing software. All this, right from their mobile phones.” Note: this app is currently in beta on Android in select markets!

YouTube Assistance from AI - new AI-powered tools for growing your channel, outlining new video ideas, finding soundtracks for your videos, and even automatic dubbing!

• AI-Powered Insights - Use AI to find new video ideas and outline them - all personalized for your channel and your audience.
• Assistive Search in Creator Music - Find the perfect song for your video with AI-powered assistive search in Creator Music.
• Automatic dubbing with Aloud - Reach new audiences around the world with automatic dubbing.?

What does it all mean for your video marketing strategy? Consider this…

YouTube is the second-largest search engine in the world.

According to HubSpot, video is the most popular and effective media format for the fourth year in a row.

Video is here to stay, and that’s why I’m so excited about these updates. YouTube is honing its product around AI and making it easier than ever to create great video content. Soon, you’ll be able to create a masterpiece for YouTube right from your phone.

YouTube Shorts has now climbed to over 70 billion daily views from over 2 billion signed-in users every month. YouTube sees the opportunity here, and they know the best way to keep those numbers climbing is to make it easy and accessible for everyone.

Read more about YouTube's updates here.

What’s Next?

If you enjoyed this issue of the newsletter, make sure to click the “subscribe” button at the top of the page if you haven’t already.?

Watch out for next week’s issue, where I’ll be updating you on what you need to know about Google’s new email spam changes that may impact your company email blasts, showing you how to use HubSpot’s ChatSpot assistant to help you get expert answers to all of your burning questions from the HubSpot Academy, and answering the question of why some organizations are trading the “publish MORE” mentality for a new approach to content marketing.

All this and more next week!