The Wild West of Small Business Marketing

Here’s a short tale of digital marketing turmoil--

Once upon a time a small business outsourced its Search Engine Optimization (SEO) for $2K/month. 

Over a year later, that same business discovered the vendor had been conducting black-hat (really naughty) tactics, which search engines punish. The business only saw client traffic, not the shady tactics that did lasting damage to their brand.

It’s the wild west out there, friends. Snake-oil and bandit digital marketers make easy prey of those unprepared. 

How? They manipulate how search engines read your webpage’s relevance by doing all kinds of shady shit: hiding text, blog comment spamming, keyword stuffing, cloaking--which tricks visitors who don’t want to be at your site into hitting your webpage. These are common strategies of the porn industry. Get my point?

You need to protect yourself. But how?

The hard and simple answer is--YOU have to LEARN ENOUGH yourself to ensure you don’t get screwed.

If that once-upon-a-time business owner had known enough digital marketing basics and had a safe place to ask questions, the story would have had a happier ending. 

Don’t pay out money to bandits. Don’t risk your brand and marketing future in the hands of snake-oil digital marketers. 

PROTECT YOURSELF by LEARNING THE QUESTIONS TO ASK to make sure the speciality someone is selling is truly a good fit for your business.

We can help you learn the basics so you’ll know to look out for red flags and pitches that just sound too good to be true. Better yet, we’ll provide you a safe place to ask questions to make sure spending that $2k on one digital channel really is the best way to spend your money to drive leads. 

Get in touch if you’re to a point where you need that kind of help.