The Wild Swings: Moving on from iDecorama

Summing up the last two years of my startup life into one post is challenging. So I’ll leave that for some other time. Leaving a company you founded is not an easy topic to talk about, especially when much has been invested emotionally & financially. Quitting is sometimes really hard to do but it also leads to exciting new opportunities and one has got to embrace it as an entrepreneur. 

As of March 2018, my investors at iDecorama and I have mutually & amicably parted ways for me to explore new areas of business interest.

We took the company to new heights, building a one of its kind 360 degree media brand offering solutions in digital, print & events space in architecture & design in India. Two years of building & running iDecorama with seasoned entrepreneurs has given me skills I’d never have attained otherwise. The experience I gained in execution, implementation & business aesthetics is invaluable. I have emerged much stronger and wiser and wouldn’t change a single part of that experience for anything.

I can never stop creating and have already started to fiddle with some new white spaces. Immediately, I’ll be working on some personal passion projects in the arts & music space, while I get the planning for my next company going. If it sticks you’ll hear about it. If not, you’ll probably still hear about it.

Thanks to everyone who believed in me and supported me in building iDecorama from the go. Specifically: My incredible investors Mr. Manish Gandhi & Mr. Sumit Gandhi — founders of Asia’s largest and world’s third largest architecture and design exhibition ACETECH and the parent company ABEC holding 10–12% market share in the exhibitions & expos market in India, my investors from PosterGully who’ve helped me with umpteen moments of mentorship and several of my colleagues who have supported my dream in the last two years; I’d never have gotten as far as I did without all of your belief, support, hard work, and encouragement and I can’t put into words how much that will always mean to me.

xxx

About iDecorama

iDecorama is a visually driven social marketplace using user generated content and image recognition tech to help you build your dream spaces. 

Also, it is one of the most popular & fast growing B2B print magazine and digital platform amongst architects, interior designers, contractors & homeowners with a growing readership of 120,000+ people and more than 250,000 monthly users on web and apps. Our solutions are highly custom & end-to-end in nature for brands wherein we drive campaigns based on their awareness or revenue objectives.

xxx

Bharat Sethi is a start-up enthusiast with a lot of interest in building marketplaces, content led platforms, online communities & anything consumer internet-y. He started selling art on Ebay at age 16 while still in school. He founded PosterGully in early 2012 as a side project to continue with his interest in solving the monetisation problem for artists & designers. Since then, he’s played an integral part in building a cult brand within its target audience, getting over 15 million users to the unique marketplace. The company got acquired in Aug’16 by ABEC promoters. He continues to advice the team as an Executive Director. He has been published in Huffington Post, Entrepreneur, TNW, Quartz, Business Insider including many other business magazines. You can reach out to him at [email protected] or connect with him on LinkedIn: https://in.linkedin.com/in/sethibharat