Wikipedia Redesign, Bestsellers… And Online Marketing
We released?Wikipedia for Business 2023: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed?last week.?Thank you for your support; we've been the #1 New Release in Public Relations since launch.
As of the time I'm writing this, we're #16 in?Public Relations (Kindle Store),?one spot above?The Category Design Toolkit,?and?in?Internet Marketing?we're in between Brian Halligan of Hubspot fame?and Gary Vee's Jab, Jab, Hook. Which is amazing.
We did a LinkedIn Live last week as part of the launch.?I continue to be impressed by the amount of visibility LinkedIn gives them (and would recommend trying it out), while being simultaneously puzzled that they don't have some sort of native screen share/broadcasting platform, and instead force you to rely on 3rd party software (hat tip to?Restream?for making it seamless).??
AI continues to be an exceptionally hot topic in both the SEO and Wikipedia space.?If nothing else, it's given everyone a topic to write about :)?Having tried a number of tools, I've recommend experimenting with?AnyWord?- it?has a number of frameworks for copywriting?and does a good job as a thought starter. Seer Interactive has a well thought out article about how it changes?ROI in the SEO space.?Apparently, Kenyan workers making $2/hour were?used to train it,?reminiscent?of the?Mechanical Turk.?CNET's AI is?making dumb mistakes?#schadenfreude.?And, there's advice on how to?Humanize B2B?to?stand out.
Perhaps my favorite?article?of the past week?-- Beyond being snarky about corporate testimonials, there are?some really good examples of copywriting from Sears, which seems appropriate with all of the emphasis on writing this week :)?
Stay safe!
Josh
P.S.?When you grab a copy of the book, just send me a note and I'll add you to the exclusive webinar on 1/25.
I can feel you breathe
I can feel your heart beat faster
Take me home tonight
I don't want to let you go 'til you see the light
Take me home tonight
Listen honey, just like Ronnie sang, "Be my little baby"
…?Our house it has a crowd
There's always something happening
And it's usually quite loud
Our mum, she's so house-proud
Nothing ever slows her down
And a mess is not allowed
…?Our house, in the middle of our street
Our house, in the middle of our
Our house, in the middle of our street
领英推荐
Almost heaven, West Virginia
Blue Ridge Mountains, Shenandoah River
Life is old there, older than the trees
Younger than the mountains, growin' like a breeze
Country roads, take me home
To the place I belong
West Virginia, mountain mama
Take me home, country roads
Well, I was born in a small town
And I live in a small town
Probably die in a small town
Oh, those small communities
All my friends are so small town
My parents live in the same small town
My job is so small town
Provides little opportunity, hey
Times have changed and times are strange
Here I come, but I ain't the same
Mama, I'm coming home
Time's gone by, it seems to be
You could have been a better friend to me
Mama, I'm coming home