WiFi or Bluetooth Beacons for indoor location?
Should I use WiFi or Beacons in my venue for indoor location and navigation?
Should you install Bluetooth in your venue, especially if you already have WiFi installed?
The decision should be based on what your organization wants to accomplish. Are you looking for visitor engagement and?location analytics?in your venue?
If you’re looking to engage customers based on their location or to provide an?indoor navigation experience, Bluetooth technology is clearly the best choice. With far greater location accuracy, your visitor will get the best possible in-venue experience.
Are you looking solely for location analytics? Combining WiFi and Bluetooth analytics is your best bet. WiFi Access Points (APs) collect data from customer devices creating invaluable insights on store visits for a large portion of visitors. Bluetooth technology adds an additional level of granularity, allowing you to see how single users interact with your venue and to measure the success of proximity messaging.?
Comparison: Wi-Fi vs Beacon technology
Which type of beacon provides the greatest accuracy?
Bluetooth Beacons can give an?indoor positioning?accuracy of +/-1m. In retail for example, Bluetooth technology allows you to differentiate between a customer looking at suits and a customer looking at swimwear, which completely changes how you engage with them.
It is rare to get good accuracy from WiFi access points due to the high power levels of WiFi signals and the distribution of WiFi access points. Even in the best cases the accuracy is unlikely to be better than +/-10m and is often closer to +/-15m.?
Android and iOS Compatibility
Android allows ranging for both WiFi and Bluetooth. However, iOS supports ranging for Bluetooth signals but not for WiFi. Without ranging, positioning is difficult and inaccurate.?
With Bluetooth, positioning on iOS is quick and easy - it takes less than a second to achieve accurate indoor positioning. Positioning with WiFi on iOS entails a convoluted process. A clever access point needs to sniff signals, link this information with the device ID and process the information in the cloud, before sending it back to the device. This process gives poor accuracy and takes 10-30 seconds. Moreover, with iOS 8, Apple have started rotating device MAC addresses (like a device ID) randomly, which means you cannot track a device very far before it ‘transforms’ into a new device.?
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Cost and Installation
Bluetooth devices are low cost and can be mounted to a wall or ceiling without any cabling requirements. WiFi access points require more setup to function as positional beacons: they need power and a data connection in order to function, along with significant backend infrastructure which administers user access and permissions. The cost of this equipment often mounts up, and brings with it a time consuming and expensive installation process. To enable?indoor positioning?with WiFi, extra access points often need to be installed to get near 10m accuracy. Bluetooth devices cost ~20x less than WiFi devices and there is a clear benefit in the installation process of Bluetooth technology, both in terms of time and cost. Particularly when it comes to large or complex indoor spaces, Bluetooth beacons are almost always the most cost effective method of achieving an accurate indoor positioning system.
Is it easier to maintain indoor positioning via Bluetooth or WiFi?
No ongoing calibration is required to ensure high accuracy positioning following initial setup when using Pointr Deep Location as Pointr does not use fingerprinting for positioning.
Battery powered BLE beacons will require replacement (or fresh batteries) every 3 - 5 years. This can generate some cost, but will also tie in with the hardware upgrade process which will enable much more dynamic reaction to new technology in the future.?
When enabling indoor positioning with WiFi, a calibration process is required to ensure that WiFi signals have a good accuracy. This process needs repeating after any significant movement of equipment (especially metal and glass), in addition to the checkups required to ensure the routers are working as expected for internet access.?
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Which technology enables offline access?
Bluetooth enables positioning even when there is no data connection, allowing features such as navigation, messaging and proximity notifications.?
WiFi networks can sometimes be overloaded during busy periods. This causes it to become unstable and disruptive for?indoor positioning?or?indoor navigation?services.
Could WiFi work alongside Bluetooth Beacons?
When technologies meet and work together they can become more powerful. Depending on your needs and objectives for indoor location solutions, you might decide to use a combination of Bluetooth and WiFi technology.
At Pointr, we help you get it right. We are a global technology leader in real-time location for smart venues. We are hardware agnostic, which means we are not biased towards one technology or another. We analyse your needs and we decide which technology makes sense for you.?Contact us?if you're keen to unlock the power of location for your venue.