WiCX Monthly Newsletter: June 2024

WiCX Monthly Newsletter: June 2024

News of yet another epic collaboration? ???

That’s right!

Hot off the heels of our in-person event in the Nordics, in collaboration with Foundever , and our first-ever ‘WiCX Talk Trends’ panel debate with Zendesk , in June, we’re partnering with CallMiner as we continue our mission to ensure women’s voices are at the centre of the conversations shaping our industry! ??

Bringing together a panel of experts as we delve into the topic of consumer confidence amid soaring living costs, scroll down now to learn more and RSVP for our upcoming debate, ‘WiCX Talk Trends: Decoding Consumer Confidence During the Cost of Living Crisis’. ??

Whether you're keen to explore strategies your business can embrace for responding to rising living costs or are interested in learning more about the impact of changing consumer behaviours, expect actionable insights and tangible takeaways! ??

As always, we’re also:

? Recapping our content highlights

?? Revealing what’s to come inside the paid community


Free online panel discussion

WiCX Talk Trends: Decoding Consumer Confidence During the Cost of Living Crisis

When humanity in customer service is more important than ever, how can we proactively help customers navigate the cost of living crisis? ??

Collaborating with CallMiner, join us on Thursday, the 20th of June, for our online panel discussion, ‘WiCX Talk Trends: Decoding Consumer Confidence During the Cost of Living Crisis’.

Featuring thought leader Clare Muscutt (WiCX) (Women in CX), Director of Brand & Communications, Brooke Wenrick (CallMiner), CX Manager Kylie Stevens (Selfridges), and Customer Insights Manager Cynthia Nkirote CCXP, CXS??, ACXP, MBA (Absa Bank Kenya), Proposition & CX Manager Claire Love (Vodafone) during this 60-minute discussion, we’ll:

?? Share strategies for responding to rising living costs

??? Consider the impact of changing consumer behaviours

?? Bridge the proactivity gap in customer contact

?? Explore the gender confidence gap in managing finances

Delving into discussions based on recent CCMA-commissioned research into customer confidence, our panellists will share actionable strategies to ensure experiences remain inclusive whilst also providing proactive support to engage with customers when they need it most, consequently improving organisational performance.

Click here to learn more and register your interest today.

Can’t make it? Don’t worry! Register your attendance, and we’ll send you a recording of the event. ???


What you might have missed...

Enhancing Customer and Business Outcomes Through Effective CX Design

How can effective CX design enhance customer and business outcomes? ??

As a CX community, it’s no surprise that we believe CX design is vital in shaping both customer satisfaction and business success. ??

So, when we asked our members – remarkable CX leaders, experts, and practitioners from around the world – for examples in which effective CX design drove better customer and business outcomes, they provided a vast array of invaluable insights!

From making assumptions about the end user, infusing customer-centricity into ERP implementation, and streamlining client onboarding, check out our latest article now as we share some of the key takeaways. ??


Proving the Inextricable Link Between EX and CX

Just how inextricable is the link between employee and customer experience? ??

Joined recently by Clare White CXAD (dip) , CEO and Founder of Connected CX, for her case study, ‘From Insight to Impact: Proving the Inextricable Link Between EX and CX in B2B’, she shared how, through cultural transformation and a focus on employee experience, she turned a business around from decline to growth. ??

Taking place within a company that was on the verge of decline, dealing with internal conflicts and a diminishing sense of employee motivation, the toxic culture resulted in poor employee experience, which in turn impacted customer experience and business performance.

With the only rising company metric being attrition, Clare and her team realised the need for change and set out on a mission to transform the company’s culture.

Emphasising the relationship between EX and CX, engaging employees early and often, and foregrounding that cultural transformation is never a job done, read the full article now. ??


How AI and Technology Are Redefining CX

“This technology is bringing out the best and the worst in our society.” Collaborating with Zendesk to bring you the freshest insights hot of the press, last month, we hosted a panel discussion exploring some of the latest trends shaping the customer experience industry. ??

Focusing on Zendesk’s 2024 Trends Report and bringing together industry-leading experts to discuss the intersection of AI, technology, and CX, today we’re sharing our key takeaways! ??

Drawing from their diverse industry backgrounds to share firsthand experiences and practical insights, read the full article now as we address the biggest hurdles, share strategies for mitigating risk as we consider the societal impact of new technologies, and ponder the role of the human as AI continues to dominate the CX landscape. ??


Empowering Women Through Sponsorship

What remains the biggest obstacle for women in their career advancement? ??

In our latest article, ‘Shattering the Glass Ceiling and Climbing the Broken Rung: Empowering Women Through Sponsorship’, Alejandra Arguelles, Director - CX Global Platforms Lead at Pfizer, delves into the persistent gender disparities plaguing corporate environments.

Drawing from research, she highlights the difference in sponsorship opportunities between men and women, exploring the imbalance that obstructs women’s access to career advancement. ?

So, is it time we move beyond over-mentoring and embrace accountable sponsorship for both sexes? ??

Read the full article now.


The Inspiring Women in CX Podcast ??

“The biggest challenge I think the CX industry has got is the fact that it’s become an industry.” Joined by John Sills , Managing Partner at The Foundation, in episode #709, we explore the alarming disparity between the booming CX technology market and actual improvements in the experience felt by customers. Listen to the full episode now. ??


What's coming up inside the paid community ??

?? Tuesday, 4th of June

‘WiCX Minds Unbound: Not Your Usual Book Club’, hosted by Elena Rozanova, CCXP

?? Thursday, 6th of June

Masterclass: ‘Does Service Plus Design Equal Service Design?’, with S?ren Bechmann

?? Thursday, 13th of June

Fireside Chat: ‘Conversations with the C-Suite’, with special guest Oke Eleazu

?? Thursday, 27th of June

Community Connect: Eastern, Central, Western, hosted by Clare Muscutt (WiCX)


Join the movement

Here at Women in CX, our mission is clear: to unleash the power of women to lead the future of human-centred business. ?

Working in Customer Experience can feel lonely at times. We’re often single-handedly trying to change how organisations think about customers, influence the priorities of senior stakeholders and unlike any other department or function, continually tasked to prove ROI.

For women, despite being great at what we do, it's easy for our confidence to get knocked and to end up feeling like an imposter.

Perhaps you feel like you aren’t making enough progress with your CX objectives, are unsure what your next move looks like, or are struggling to achieve your goals and career ambitions… You’re not alone. ?

Join the movement and discover a vibrant tribe of female professionals, find support from knowledgeable peers, learn best practices from experts and practitioners, and be inspired to up your game through leading-edge CX and EX thinking! ??

Start your 7-day free trial!


Well, that's all for now!

Lots of love,

Clare & team WiCX x

Sabine Groven

Head of Content and Communications, Women in CX

9 个月

Very exciting times????

Clare Muscutt (WiCX)

Founder and CEO @ Women in CX — The Movement for Human-Centred Business | Keynote Speaker ??Unleashing the Power of Women in Customer Experience and Tech??

9 个月

Wow we have been busy! Very much looking forward to our upcoming panel debate with CallMiner ??

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