Wi-Fi Advertising

How Does Wi-Fi Advertising Work?

If you were to introduce the term Wi-Fi Advertising to a business owner who uses only traditional methods of advertising then his response will be a blank stare because he is not familiar with this whole idea and compared to other methods of advertising and marketing, Wi-Fi Marketing or Wi-Fi Advertising is different.?

For WiFi Marketing to be possible, the first thing that you will need is your own internet connection, a WiFi router that provides WiFi coverage that remains within the borders of your store.?

Now, if any of the customers come into your store and join your network through any device smartphone, laptop, tablet, then upon joining your WiFi network, the customer will be redirected to a splash page.

This is the main part of WiFi Advertising and by default, the customers would see a message from your store on the splash page or a default page but here, you can customize your WiFi splash page for advertising or branding by putting your brand’s splash page along with the terms and conditions of using the internet.?

To use your WiFi network and to agree to these terms, the customer will have to enter his/her email address and once they enter their email address, they will be able to use your WiFi to access the internet.?

The main marketing or advertising tool is the splash page where you can show targeted advertisements to your customers in the form of an image banner or a video. The customers will be shown the advertisement for a specific amount of time before they can use the internet.?

How Can Your Business Benefit from Wi-Fi Advertising?

We have mentioned how WiFi Advertising works but how can it be beneficial for your business? Let’s have a close look at how your business can benefit from WiFi Advertising:

For Customers It Is:

1. Super Convenient

It is super convenient that they can access a free Wi-Fi network that is faster than their mobile network and do the things that they want to without consuming their data. For instance, most people visit coffee shops before going to work and if a coffee shop has free Wi-Fi available then people would prefer going to that shop since the shop provides free internet and most people catch up on news or their social media handles before going to work.?

2. Save Up On Data

Plus, having a free WiFi network is always best for the customers since they can save up on their data and use it when required for later times. All of this results in the customers visiting the shops that offer free WiFi and will most likely return to that shop instead of going elsewhere.?

3. Customers Stick Around For A Longer Period

Another thing that could be beneficial for the business is that when consumers or customers are providing free WiFi then they tend to stick around for a longer period as compared to not providing them with free WiFi.?

From A Retailer’s or Brand's Perspective:

1. Perfect For Promotions

WiFi Advertising can be a useful tool for promotions since you can easily promote your brand to every customer who joins the WiFi network. All you need is a good WiFi router particularly from a manufacturer such as?NETGEAR , D-Link, etc and then you need to place a message, banner, or a video ad on the splash page which can be done by allowing access to the WiFi Advertising tool through the default admin gateway i.e?192.168.254.254 ?or the default IP address of your router and then manually inserting the images/videos from the WiFi Advertising tool to display on the splash page.?

2. Build An Audience Through Email Marketing

When the customers will give you your email address then you can create an audience and target them through an email marketing strategy that can be very helpful for your business.

3. Increased Sales

Providing free WiFi access to the customers can also result in increased sales. The main goal for any retailer is to increase sales and the more time your customers spend at your store or shop, the more money they are likely to spend at your store/shop and this ultimately results in increased sales. While spending time at your shop, the customers might notice something that they didn’t when rushing out of the building and all of this leads to increased sales.