Whys, Whats and Hows.

7 questions to get your content marketing strategy off the ground

Tim has got 7? questions for marketers to get their content game up. All the why what, and how’s are followed up with his take on solving them.?

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Persona-based content with a focus on pains.

Steve thinks the Sales teams are wasting time and money on content that doesn't move complex deals. The CEO and Board always have strategic initiatives in place, and the Executive relevant to your business needs to execute those initiatives. You need to align with these strategic initiatives to become a priority for your company.

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Sales is the goldmine of insights

Cassidy has been running both marketing & sales for 2 years across two different companies, and here are a few learnings that he shared. Sales is a gold mine of insight if you know where to look. Data informs on the areas of improvement, and the efficiency (or lack of process) will shine a light on what needs to be improved. How differentiated you are with your solution will come out in the sales process

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10 Advice for marketers

Marketing ops is all about keeping the lights on and driving innovation. Having worked in marketing operations for over ten years, Darell has compiled some of the best advice from marketing ops leaders and practitioners. They include pointers on -? Don't be a know-it-all, figure out if marketing is effective first, then figure out how to make it efficient.

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Marketing truths busted

Silvia busts some marketing truths, specially meant for the B2B marketers.?

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