Why'd Razor Do That?
Fully funded with 78 Backers and 9 days to go, people are still asking why Razor decided to launch the Icon electric scooter on Kickstarter? We’ll, those “Razor” kids are all grown up now and what better way to reconnect them with their childhood than to meet them on their own playground like Kickstarter. The Razor Icon concept was developed to be a tech savvy micro mobility scooter steeped in brand heritage that spoke directly to those kids who are now adults and look to recapture the thrill of their childhood… cruising at 18mph!
Awards: Linked In#TalentMVP 2024, 2023 & 2022 6twelvegroup.net | [email protected]
2 年Excellent idea!
Sounds like a smart move to me, Ian! Keep the brand-building innovations coming! I love your 360-degree creativity.