Why Your Welcome Email Flow Shouldn’t Be A One & Done Deal
In this day and age, welcome emails are just a part of digital life. But a great welcome email flow requires more than a one-time effort; it calls for some maintenance along the way, too!
Here are three simple ways to ensure your welcome email flow continues to shine.?
1.?Think about your story.
Because this is what you’re ultimately conveying. If you have recently changed your tone, voice, goals or anything remotely related to your overall business, make sure this is still abundantly clear in your welcome flow.
2. Check links regularly.
Updated or migrated websites, now-defunct product recommendations and other factors may mean you’re sending potential customers to an error page. Talk about a wasted opportunity, right??
3. Reassess your audience and numbers.
Look at the data. If you’re attempting to appeal to a target audience that just isn’t there, your messaging is going to fall flat. So rework it. (While you’re at it, you can also replace now painfully outdated Internet slang!)
Happy retooling!?