Why Your Website Requires Mobile Website Redirection
You Don't Have A Mobile Website?
Recently, Google changed its Algorithm to rank websites that display better on smartphones higher than the ones that do not. This is significant and important because, in line with the Pew Research Center, 11% of people in the United States ” are ‘smartphone-dependent” in addition as of May 2014, 7% of adult mobile phone users use their phones to search online in most capacity or another. If your business is dependent upon the world-wide web (internet) to reach out to customers, then it’s extremely important that you achieve that goal.
Why All Businesses should optimize websites for mobile
Everyone is moving towards Mobile Website Development, from small business to large corporations in the market; the straight forward reason is the cost is the same to produce. Web Development for Mobile is really a significant strategy to gather attention of wider range of audience than other basic traditional methodologies.
With a standard HTML website, typically there is no option provided with most web design software and do-it-yourself online templates, your only option for mobile compatibility is to include a special script in your site. This script can automatically detect the visitor’s browser and computer platform, referred to as a user agent report sent to your site’s server from the web browser in use. When this report informs your website’s server a mobile device’s browser will be used, the script simply redirects visitors to an alternative page, ie a tablet, smartphone etc. the special sub domain looks like this: m.domainname.com, mobile.domainname.com or even domainname.com/mobile. This means that you have two versions of your respective website you have to keep updated.
Let’s face it; if your business doesn't have a mobile-friendly website as a local company online marketing strategy then you may be losing plenty of potential prospects. If you pick up your smartphone and try to pull up your site and it takes forever to load – or doesn't load properly, you are seeing what your potential and existing customers are receiving.
Years ago a lot of mobile searches featured phones with a “Wap” browser that generally delivered minimal bandwidth pages of an company’s site usually just text. However, as smartphones appeared, browsing the net and viewing the net turned into a growing number of better viewing experiences. Today, many smartphones or mobile devices for example the iPad will deliver webpages exactly or close to exactly as one could view them coming from a home computer or laptop. I shouldn't present you with an entire history, these days there are so many types of devices and ways to access the web that we agree that traditional mobile search has changed forever. Some people these days do not even search on a desktop from their own home, they are content using their iPad or their smartphone experience instead.
Only 6% of Small Businesses currently have a mobile website. Out of the 500 small businesses surveyed, 45% still do not even have a website! This alone may serve as a validation to produce your mobile site. For the majority of small business owners that are skeptical to get mobile efforts, do not wait to get a website and second get your site mobile. You are leaving money on the table everyday.
Check to see if your website is mobile friendly. Google is getting tough by penalizing sites that are not Mobile ready. Go Here > https://www.google.com/webmasters/tools/mobile-friendly/
Have an incredible day!
Mike
Want To Find Out About Websites & Marketing Your Business Online?
Global Director of Digital Marketing & Technology | Digital Transformation | MarTech Architecture | Data & Analytics | Driving Scalable Growth with Tech-Enabled Digital Solutions
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