Why Your Website Isn’t Getting Sales? (& How to Fix It?)

"Ever wonder why people visit your website but don't buy anything?"

It’s super frustrating, right? You’re getting visitors, but they’re not turning into customers. This is a problem a lot of small businesses face, but the good news is—it’s something you can fix!

Let’s dig in why this happens and what you can do to change it.

> People Don’t Know What Makes You Special; [Your USP]

When someone lands on your website, they should instantly know what you’re all about. If they don’t get why you’re different or why they should choose you over someone else, they’ll just leave.

There was a bakery in New York that had the same problem. Their website was all over the place with random pictures. People couldn’t tell what made them special. They switched things up and added a headline that said, “Fresh, Homemade Pastries Delivered Daily.”

Boom—sales went up by 25%!

What You Can Do:

• Use a clear headline: Tell people exactly what you do and why you’re awesome.
• Talk about benefits: Explain how your product or service helps them.
• Keep it simple: Don’t use fancy words—be clear and to the point.

Tip: Write down what makes your business cool. Make that the first thing people see when they get to your site!

> Your Website is Hard to Use: [UI/UX of Website]

If visitors can’t find what they’re looking for quickly, they’re going to give up. A messy menu or too many choices can make them leave.

What You Can Do:

• Make the menu simple: Keep it to just a few easy options.
• Use easy words: Label things so people know what they are.
• Add a search bar: Let people type in what they’re looking for.
• Check for broken links: Make sure there are no dead ends.

Do this: Pretend you’re a new visitor and go through your website. Is everything easy to find? If not, work on it

> Weak Call-to-Action (CTA) Buttons:

User don't know what to do on your website, Tell people exactly what to do!

If your buttons are boring or hidden, people won’t click them. A “Submit” button isn’t exciting enough.

What You Can Do:

• Use action words: Words like “Download,” “Buy,” or “Sign Up.”
• Be specific: Instead of “Submit,” try “Get Your Free Guide!”
• Tell them what they get: Add something cool they’ll receive.

Now: Go to your website. Are your buttons exciting and clear? If not, it’s time to update them.

> Your Website is Too Slow: [Ideal load time is 3-5 seconds]

If your website takes too long to load, people will leave before they even see what you have. A slow website can make visitors disappear in seconds.

Also google will de-rank your website coz of increase in bounce rate [this is major concept in SEO - we will discuss some other time]

What You Can Do:

• Make images smaller: Use tools to shrink images without ruining quality.
• Use a Content Delivery Network (CDN): It makes your site faster for everyone.
• Remove unnecessary plugins: Extra stuff can slow you down.

Run a speed test on your website. If it’s slow, find ways to make it faster! [Pagespeedinsight tool is 1 to use - use incognito for better results]

> People Don’t Trust Your Website:

Here comes the power of social signals. People won’t buy if you don't have customer reviews, testimonials, and security badges.

What You Can Do:

• Add customer reviews: Use real quotes from happy customers.
• Showcase logos of partners: If you work with any well-known brands, add their logos.
• Add security badges: If you collect payment info, show that your site is safe.

> Your Website Looks Bad on Phones: [Not responsive]

Around 80% of users come from mobile devices. If your site doesn’t look good on a phone, you’re losing out on tons of potential customers.

What You Can Do:

• Test your site on different phones: Make sure it looks good everywhere.
• Simplify mobile navigation: Use a sticky menu so it’s easy to get around.
• Fix images: Make sure they adjust for smaller screens without getting messed up.

Fixing your website’s conversion rate doesn’t have to be hard. Just find the areas that need a little help, make some changes, and see how it goes. Even small fixes can lead to big results.

“Need some help making your website better? Contact Marketist”

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