Why Your Website Fails To Command Traffic And How To Fix It?

You created a beautiful website. You poured in your hard-earned money and time to get it live.?

But three months later, you are not getting the traffic you wished for! What went wrong?

There can be several general reasons why your website cannot command traffic. The major four reasons are:

1. Non-aligned Website Content And Target Audience Interest & Likings
2. Not using the right keywords?
3. Inappropriate SEO?
4. Non-optimized Website Design??

What matters is fixing your website in such a way as to command traffic and generate business.

That’s what we will explore in this blog. Let’s start,?

Reason #1: Non-aligned Website Content And Target Audience Interest & Likings

One day, you wake up and suddenly crave a cup of coffee. Your friend told you about the little café that serves the best beverages. So, you visit the café.?

But, when you reach there, you get to know that the café doesn’t serve coffee. So, what do you do? You Google nearby another café that serves coffee. This is exactly what your target audience does! When they don’t get what they are looking for, they search for other options.

How to align mismatched user intent and website topics??

• Understand what good engaging content looks like. Easy to read, no fluff,? no repetition, etc. Good engaging content has several elements, such as quickly matching users' requirements. It contains several high-quality images to demonstrate the topic, and real-life case studies or facts to support the arguments.?
• Aligning the website content with the user's search intent: We pointed out in the first point that search intent is critical in getting traffic to your site. If your content doesn’t answer the user's questions, they won’t click. As simple as that.?
• Pinpoint the exact keyword intent.? Keyword intent is divided into three basic types.?
• Informational - Users want to search for information. E.g., Types of coffee.
• Navigational -The user is comparing two products or things, E.g., Cappuccino Vs. Espresso
• Transactional - The user has made up their mind and wants to buy the product at this stage. E.g., Buy espresso coffee.
• Understanding when to target the informational, transactional keyword is the key. For example, e-commerce sites selling coffee would benefit from transactional keywords and navigational keywords rather than informational keywords.?
• Take a look at SERPs. Who are your competitors? If all the results are of high authority websites with tons of quality backlinks, you would probably not have a chance to rank unless you can match the backlinks and domain authority. So, you would need to take the help of LSI keywords to rank.?

So, that brings us to a question. What are LSI Keywords? Let's understand it in the next point.

#2: You Are Not Leveraging LSI Keywords?

Gone are the days when you could actually start ranking simply because of a single primary keyword.

With 15% of Google searches being unique, new keywords are added daily. 15% doesn't seem like much; however, with trillions of Google searches per year, these new keywords and queries add up to huge numbers.?

Google considers this new user queries as LSI keywords. So, when you include them along with primary keywords, you have more chances of showing up on the 1st page.?

(Latent Search Indexing) or are synonyms to the primary? For instance, the LSI keyword of a coffee machine can be:?

As you see, simply using a coffee machine doesn’t tell us much. However, the LSI keywords expand the meaning and add more content. If your site targets coffee machines for home purposes, then coffee for home is the LSI keyword you should be targeting.?

So, how do target the right LSI keywords, and where to find them??

• You can find LSI keywords using Google search. People also search for sections, or tools like LSI Graph, and Semrush.?
• Add LSI keywords to your page at different places like meta description, title, headings, and throughout the body page. However, don’t go overboard with it. One LSI keyword per 200 words would do the job.?

Reason #3: You Are Focusing On Basic SEO?

SEO is more than just keywords and backlinks. Remember, you compete with millions of sites to rank for the top 10 results. And to appear on the first page, you have to be nothing but the best among them all.?

According to Backlinko, Google considers over 200 ranking factors to rank the site. This means keywords and backlinks are the only two factors. You need to make extra efforts to stand out, which can be achieved through technical SEO.?

How to get a jump from basic SEO to technical one:?

• Leverage Google's web tools to get a clear picture. Integration like Google Analytics, Google Search Console, and Tag Manager has the hidden potential to show you where you are missing out!?
• Fix your core web vital. Core Web Vitals tell the health of your site. Site speed, responsiveness, and visual stability form essential pillars. They tell how quickly the content loads, how quickly the browser can respond to user input, and how unstable the content is, as it loads in the browser. These metrics when bundled together are called by Google “The Page Experience signal”. Ready for an experiment? Check your Core Web Vitals to see whether they meet Google's standards.?
• Check whether your pages are indexed or not! If they are not indexed, submit them for re-indexing on Google Search Console. Without indexing pages, Google won’t show you in the SERPs.?
• Leverage Off-Page SEO to build trust: How does Google understand whether your site is trustworthy? It’s through off-page SEO. Off-page SEO uses several factors, such as building quality backlinks, increasing social shares, and encouraging branded searches to improve the trust factor of your site!
• Optimize your website through on-page SEO: On-page SEO is a crucial factor because it helps Google understand what your page is about. It includes optimizing several things like:?
• Optimize your title, meta title, and meta descriptions. Optimize them with keywords that match your target audience’s search intent.?
• Use Headers (H1, H2). They help both Google and readers understand your content easily. Moreover, they also make the content more scannable!
• Add internal links: Internal links tell Google the relationship between two pages on your site. They also keep your bounce rate in check, as readers generally click several internal links to navigate the site, so their time on site increases!

This is by no means an exhaustive list. Several other things play a role in ranking your website and getting traffic. If SEO sounds too heavy for you, the best way is to outsource your SEO work to a reliable SEO agency like OrangeMonke. You can get in touch with us here.?

Reason #4: Non-optimized Website Design

Does your website design matter? Numbers say yes! Design matters. Almost 94% of first impressions are design related.?

But what exactly does website design optimization mean? Several factors are included in website design optimization.?

Some of them are:?

• Link structure?
• Usability?
• Images?
• Mobile responsiveness?

These are a few parameters that determine how well optimized your website is.?

How To Fix It

• Fix your link structure: Most sites simply use a default link structure that is neither user-friendly nor SEO friendly. Consider these two links from the same site:?
• www.example.com/s123/s1/75/
• www.example.com/services/seo/

Which one the user is mainly likely to remember? 2nd one, right? The 1st link does not describe anything other than the website name. However, the 2nd link tells the reader the link to the SEO service page.?

• Usability

Have you ever visited the Apple site? If you scroll through their site, you will notice the elements are in perfect sync. They have straightforward navigation, correct colors, fast loading, high-quality images, and on-the-point text. All this comes under usability. It's unique for every site.

Key factors to consider here are:?

• Page layout: Important elements should get more prominence. Make them bold, increase their size, or highlight them in different colors.?
• Site search: Amazon nailed the site search. It doesn't matter if a user is a beginner; most users can find things at the right time on Amazon. Like Amazon, your users must be able to find what they are looking for, or they will leave.?
• Home page navigation: Users should be able to navigate the site easily without spending hours finding what they need.?
• Optimize your site for mobile. In 2018, Google announced mobile-first indexing, meaning if your site is mobile responsive, Google will rank you higher. Moreover, 85% of users use smartphones for web searches. If your site is not optimized, you lose out on a big chunk of traffic.??

Convert Your Simple Site Into Authority Site With OrangeMonkE

This is by no means an exhaustive list as to why your website is not attracting traffic. There are many other reasons, and pinpointing the exact cause needs the help of experts.?

At Orange MonkE, we handle all our client’s SEO needs, so they do not have to spend hours scrolling through the internet and finding why they are not ranking. We also help with content creation. Contact us for more details.?