Why Your Startup Should Be Like A Cactus

Have you ever considered that a spiky desert plant, like a cactus ??, could provide you with some valuable lessons for your successful business??

Get ready entrepreneurs and let's dive into why it is essential for your business to have some things in common with this thorny little guy and what it means for your entrepreneurial journey. Plus, we'll provide an actionable step you can do right away.

In a harsh Environment

In a harsh desert climate, despite little water, with a high change in temperature each day and with less than optimal soil, a cactus grows tall. It is even thriving with not optimal, restricted resources. And that is simply because it is built for that. You could say in this niche environment, the cactus is highly welcome, because there are no other plants that are as well fitted and adapted to it, as the cactus.

Just like the cactus, your young business can and absolutely should be crafted to be abel to deal with demanding conditions and focus on its niche audience that truly values what it has to offer.

Built for Durability

Robustness and Durability: Your business should be built to last. This means creating a solid foundation and adapting it to your environment. You do this by choosing and adapting a fitting business model for your niche environment and having a long-term focused financial plan accompanying your business decisions. In this way, you ensure your starting business can deal with a dry period in the beginning, before the rainy season comes, and thrives in the environment conditions it has.?

Offering Uniquenss

Embracing Uniqueness: A cactus doesn't need to be loved by everyone. It has appeal to a specific audience who appreciates its characteristics. In the same way, your business should focus on what makes it unique and cater to a niche market. Don't try to please everyone. Instead, concentrate on delivering exceptional value to your favorite customers. And that is quite healthy too. It takes a lot of time and energy to deal with mismatching clients and their demands.

Having Purpose

Purpose-Driven: A cactus has and provides its purpose in its ecosystem. It provides shelter, water, and sustenance to desert-dwelling creatures, so to speak its niche audience. Similarly, your business should have a clear purpose and vision that guides its growth and development. By focusing and showing your "why," you can more easily attract your favorite customers, employees and partners who share and connect to your vision and values. You also keep away mismatching mindsets, similarly to a cactus, showing openly its thorns.?

An actionable step you can take right away

To embrace the cactus mindset and the energy it brings, start by looking at your business's unique strengths and purpose. Ask yourself:

• Your uniqueness: What specific value do you bring to your ideal customers in your niche, that’s so your business and makes you stand out from the co-competition?
• Your purpose: What is the driving force behind your business, and how can you communicate this to your audience?
• Your thorns: Whom do you not want to serve with your business?

?? Once you have the answers to these 3 truly helpful questions, take a vibrant tour of your website. Are your answers shining brightly ? and easily there? If not, it’s time for a website update! ??

Enjoy and #LiveYourBusiness,

?? Sandor, ?? Conny Jost , ???? Mirah