Why Your Small Business Needs Marketing
“Marketing is Just an Expense”
Many of the small businesses that I have worked with are really good at what they do. They run their operation well and provide a quality product or service to their customers; and most importantly, their customers love the widget (product or service).
But having a great widget is only part of any business. Without having a strategy or a marketing management process, no one will learn about the widget.
For many small businesses, marketing is an afterthought; a foreign concept that is perceived as an expense. When done incorrectly, that’s an accurate statement and it’s a red drain on the business bank account. But when a marketing strategy comes to life and is implemented correctly, there will be a positive ROI (return on investment).