Why your school needs social media
Stefan Tueger
Marketer | Business Developer | Market Researcher | Speaker | Education Consultant | International Education | Voice Artist
"We don't have a choice of whether we do social media, the question is how well we do it." Erik Qualman
When it comes to the topic of social media, many schools are still hesitating. as they fear any negative comments on their social media presences.
However, actually the opposite is true.
Parents, teachers, students and prospectives alike love to see what is happening at the school, and especially love to see the "real" pictures, compared to the highly edited photos on the website.
The truth is, that most users visit your website only once, so it is crucial to build brand awareness where users spend most of their time - on social media.
Start with popular networks, such as Facebook and Instagram, and post about happenings at your school in a fun & more casual way than you would do on your website.
Your school will be perceived as very progressive, open and embedded into the community, which is an important factor for many parents these days.
Good luck!