Why Your Rebrand Won't Fail If You Follow These 5 Steps

Your rebrand has been in the works for months now, and it’s finally time to release your new look to the world.

In just a few hours, you’ll be ready to share your brand-new logo and the story behind it on your social media platforms.

Before you do that, however, you should consider these five tips on how to roll out a successful rebrand on social media.

1) Define what you want your brand personality to be

Before you create any content, it’s important to decide what kind of brand personality you want your social media presence to have.

Do you want to be a fun and playful brand? Do you want your voice to be professional and authoritative? It’s imperative that you find a tone that matches your personality—and resonates with your audience.

To do so, ask yourself: What’s your purpose for being on social media in the first place? How do you plan on connecting with customers or followers (your target demographic)? Do you hope to give something back to those who follow your page or profiles?

Keep these questions in mind as you develop and share content on Social media; the more responses you get, the more the amount of personality should be contained within each post.

2) Define who you want to reach

Before you begin to tweak your branding on social media, make sure you have a clear picture of whom you want to reach.

It may be tempting to try and gain fans from every demographic possible, but if your strategy is too broad you’ll end up not connecting with anyone.

It’s better to figure out who your ideal client is and focus on growing a strong base around that person. Now it’s time to let them know about your rebrand!

Once you know whom you want as an audience member, think about how they find new businesses in their area.

Do they look at local listings? Do they use social media? Are they more apt to shop at retail stores or online? Where are they spending most of their time online?

Each one of these factors will affect how we go about getting our name out there in front of potential customers.

3) Figure Out What Makes You Different

In business, you can rarely compete on cost—there will always be someone willing to undercut you.

Instead, look for a way that you can set yourself apart from your competitors. Sometimes your value comes in what you’re doing or how you’re doing it, but sometimes it comes from where and to whom (and when) it is delivered.

By exploring all of these factors before making any major moves, you stand a better chance of building loyalty among customers and establishing trust with potential buyers.

Don’t be afraid to think outside of traditional lines and consider new angles. It doesn’t matter if everyone else does it differently; focus instead on whether your solution adds true value for consumers.

4) Create Content That Resonates With Your Audience

A rebrand can provide a boost to a struggling business, but only if customers can identify with your new brand.

You must spend some time creating new content (copywriting, product descriptions, and imagery) that resonates with your target market.

This way, people will be able to connect with your rebranded vision on an emotional level. And remember, a rebrand isn’t worth it unless it helps drive conversions!

By creating new content with your target audience in mind, you can position your brand as an authority in your niche.

When people read about or experience your products and services, they’ll have a better understanding of what makes them special and stand out from competitors.

This will help create stronger emotional connections between you and your customers.

5) Create A Unique Strategy For The Channels Where People Are??Most Likely To Interact With You

Social media is an important aspect of your brand. People will interact with you on these platforms, and they’ll judge your business based on what they see.

Because of that, you need to make sure that your strategy doesn’t overlap with any other channels.

For example, if someone sees a post about you on Facebook and then interacts with you on Instagram, there’s a good chance they won’t be interested in checking out your LinkedIn profile or website.

Create unique strategies for each platform and use them consistently so that people know where to go when they want information about your company or products.?

Invest In The Appearance Of A Professional Brand: Professionalism isn’t just something you can buy off of Etsy; it starts with how everything appears online.

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How Think Big Digital can help you with Social Media Branding?

Social Media Branding - build loyalty and trust with customers.

What's your brand story? People buy based on emotion - because they want to be a part of something bigger than themselves. What is your message? What are your values? Who are you? Why are you here? How do you make a difference in people's lives? People should know who you are before they can invest in what you offer.

We develop a personality that reflects your company. This personality is represented in both words and visuals which creates an online persona that captures hearts and minds through social media networks.

Contact us today to get started on branding your company!

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Get in touch with us on thinkbigdigital.co or send an email at [email protected]