Why Your Prospects Are Stuck in Limbo

Why Your Prospects Are Stuck in Limbo

You’ve met with a qualified prospect, and everything seems to go well during your conversation.?

They express their interest and ask you to check back with them in a couple of weeks, which feels promising and gives you hope for a future opportunity with them.?

They might not be ready to make a decision right now, but it’s easy to assume that with a little gentle nudging, they’ll ultimately commit to coming on board with you.?

However, how many times have you found yourself making that assumption, only to eventually be “ghosted”.? ?

For many advisors, the answer is far too many.?

So, it begs the question: is giving value and educating your prospect really in your best interest??

Many highly skilled advisors, despite providing immense value during their initial conversations, still average only one to three new clients out of every ten qualified prospects they engage with.?

The process often begins with an initial discovery meeting, followed by a thorough analysis of their documents.?

Want to master Trust-Based Selling?

You go the extra mile by creating a free plan tailored to their needs, and then they meet with you to discuss that plan in detail.?

Instead of walking away convinced of the value you’ve provided, they often respond by saying they need more time to think about it, and then, just like that, they ghost you.?

All that time and effort you invested, all that “value” you gave without any return, results in lost time and money on your part, which can be incredibly frustrating.?

There’s something fundamentally wrong with this value-based approach, otherwise, you would be at the top of your game, given the expertise you bring to the table.?

For many advisors, it’s easier to avoid confronting is issues head-on.?

When you provide solution-based information upfront, you unintentionally shift their focus away from the urgency of addressing their issues and redirect it toward contemplating the potential benefits of this solution-based information you have given them.?

While you think you’re offering helpful insights, what you’re really doing is giving them more to mull over, which often leads to further indecision -- the exact opposite of what you want to achieve.?

Most prospects lack the technical knowledge to accurately judge whether your offering is indeed superior to those offered by others.?

When you try to demonstrate that your value is superior to others, you’re not building the deep trust they require to make a decision.?

Trust is crucial for triggering decisive action, and it stems from how effectively you help them understand the depth of their challenge -- not just your solutions.?

At the end of the day, their number one criteria is simple: Can they trust you or not??

Eliminating indecision in your prospect’s mind about moving forward with you relies heavily on your ability to cultivate that deep trust.?

They need to view you as the authority on their problems so that you naturally become the one they turn to for solutions.?

How you connect with your prospects and how you position yourself in their eyes is crucial to becoming their Trusted Authority.?

You can start to do this by shifting your mindset: Instead of seeing prospects merely as potential clients or opportunities, view them as unique individuals who are asking this question in their mind: “Do I trust him?”.?

Ask the right questions that delve into their deeper concerns: What worries them about their future???

When you take the time to uncover these emotional layers, you position yourself not just as an advisor but as a trusted partner who is genuinely invested in their success.?

When you do this, you’re demonstrating you truly understand their situation and they feel understood and valued, trust flourishes naturally.?

Ari Galper is the world's number one authority on trust-based selling and is the author of 6 best-selling books. Watch Ari’s latest interview with Kevin Harrington from “Shark Tank”, it will shift your mindset on how to grow your business based on trust: https://lnkd.in/g49M86ru?

要查看或添加评论,请登录

Ari Galper的更多文章

  • Why You Should Ditch Low-Quality Lead Services

    Why You Should Ditch Low-Quality Lead Services

    The internet is flooded with lead generation services promising a steady stream of qualified opportunities. Their…

  • How To Bridge The Next Generation Gap

    How To Bridge The Next Generation Gap

    As Baby Boomers look to pass on their wealth, how will you bridge the generational divide between them and their…

  • Your Prospects Don’t Need A Friend -- They Just Need To Trust You

    Your Prospects Don’t Need A Friend -- They Just Need To Trust You

    One of the most common assumptions advisors make when meeting with potential clients is believing they need to be liked…

    1 条评论
  • Are You Listening Or Just Playing The Sales Game?

    Are You Listening Or Just Playing The Sales Game?

    Listening isn’t just about hearing someone talk -- it’s about understanding what they’re really saying. Many advisors…

  • Are You ‘Interrogating’ Your Prospects?

    Are You ‘Interrogating’ Your Prospects?

    Most advisors still cling to the idea of the “perfect lead” who walks in is ready to say “yes”. When prospects aren’t…

    6 条评论
  • Sell With Trust, Not Tactics & Techniques

    Sell With Trust, Not Tactics & Techniques

    Most advisors fall into the trap of trying to “sell” in their meetings with prospects. But pushing for the sale often…

  • Sell With Emotion, Not Logic

    Sell With Emotion, Not Logic

    You’ve been there before: trying to convince your prospect about how you can help them, with all the logical benefits…

    2 条评论
  • Why Trust Beats Sales Tactics Every Time

    Why Trust Beats Sales Tactics Every Time

    Many advisors struggle with the idea of “leading with trust,” but it’s the key to long-term success. Trust can't be…

    5 条评论
  • Stop Over-Explaining In Your Sales Process

    Stop Over-Explaining In Your Sales Process

    Advisors can’t help themselves, they often over-explain everything in excruciating detail. Turns out, the more detailed…

    5 条评论
  • Are You Using Trust-Based Selling?

    Are You Using Trust-Based Selling?

    For many advisors, a certain picture appears in their mind when the word “trust” is talked about in acquiring new…

    2 条评论