Why Your Prospects Ghost Your Sales Team
They're Not Ignoring Your Product, They're Ignoring You
Sales isn't about brochures and features anymore.
When we talk to successful reps, they all share one insight: prospects need to feel heard before they'll listen.
Think about your last big purchase - did you buy because of a spec sheet, or because someone really understood what you were trying to achieve?
Your Current LinkedIn Research Isn't Working
Let's be honest - we've all gotten those messages: "Hey [name], I noticed you work at [company]..." Delete.
Your prospects deserve better than spam.
Real connection happens when you show you understand their daily challenges, the pressures they face, and what keeps them up at night.
Your CRM holds gold - it shows you what content they read, when they open your emails, and what problems they're trying to solve. Leverage this information and do not neglect personalization.
The Costly Mistake Most Sales Reps Make
Not everyone thinks the same way. Your outreach might fail because you're using the same approach for everyone. Consider how different buyers think:
Talk to them in their style, and watch what happens.
A Simple Technique That Gets More Prospects to Show Up
The best sales conversations flow naturally because they start with a story that hits home. Here's what you can start with:
Smart Ways to Keep Prospects Interested
Sales today needs both heart and smarts:
Want to learn practical methods that create more sales opportunities? Our Prospecting Power Training shows your team exactly how to build genuine connections that lead to more sales.