Why your P.R. firm shouldn't do your website

I'm willing to bet you've worked on a website project that caused you angst, frustration ... or to even fire the agency. 

P.R. and Branding Firms have failed to effectively develop their digital capabilities. Every P.R./Branding/Advertising agency in the world has scrambled over the past 20 years to get their digital capabilities up to par - and most have failed to. Not a week goes by that we aren't contacted by a company who engaged their P.R. firm to build a website, only to learn eventually that they didn't have the proper capabilities.

But why? Where the P.R. and branding folks have gotten it wrong is - they've underestimated the digital component. The go-to approach for these firms has been for them to claim 80%+ of the available budget (for strategy and content) and to find a small (cheap) web development firm to "throw together" the website build for a few thousand dollars. The result? A project that goes poorly or a launched website that ends up breaking, hacked, slow, incompatible with mobile devices, not properly SEO'd (and a whole slew of other conditions we inherit every week).

The web isn't an afterthought. emagine is the Digital-First Agency for Healthcare and Life Sciences. Your online presence is your most visible face, available 24/7/365 and the world's first impression of you. With us, you'll get it right the first time. (as 2,000+ other companies have since 1996)

Lets talk! Contact emagine today