Is This Why Your Pipeline’s Empty?

One of the most common complaints I hear from business owners is that paid ads don’t work. But if that were true, would Mark Zuckerberg really have just been named the second richest person in the world?

The truth is, ads do work, every single day. If they haven’t worked for you yet, it’s probably because of one (or both) of these two reasons:

1. You don’t have an irresistible offer that converts organically.

Paid ads are like fuel to a fire. If the fire isn’t burning yet, adding fuel won’t help. To make your offer irresistible, it needs to:

?Be a must-have, not a nice-to-have

?Be perceived as low-risk

?Deliver much more value than the cost

?Help people achieve results faster or easier than they could on their own

Nail your offer, and ads become easy.

2. You don’t have the right strategy in place.

This happens a lot when people are new to ads. They either fully outsource to an agency that doesn't quite capture their message, or they DIY without a clear strategy.

A better approach is to combine the right strategy with some education, so you understand the basics and can inject your unique brand magic into your campaigns.

In Today’s Edition Of 1% Better…

• Do paid ads really not work, or is it a “you” problem?
• Expecting one person to be a unicorn
• The power of starting more conversations
• My go-to morning meditation
• Stalk big brands & get incredible market insights with this tool

Are You Expecting One Person to Be a Unicorn?

Something I often see is business owners hiring one in-house person to handle all their marketing—social media, blogs, email campaigns, ads, and more. But agencies pay multiple specialists (strategists, designers, copywriters, ads managers, developers) big salaries because each role requires a unique skillset.

Expecting one person to do it all is setting yourself—and your employee—up for failure. Sure, there are unicorns, but most of them end up starting their own businesses because they don’t need us! ;)

Improve Your Brand: Start More Conversations

I’ve fallen into the trap of thinking the latest shiny object was going to be the thing to catapult my business. But what’s truly moved the needle for me is building relationships daily. Whether it’s picking up the phone, DMing new followers, or encouraging engagement through Instagram stories, these conversations have led to more opportunities than any “shiny object” ever could.

This Weeks Top 3

?TOOL - Particl

This is an incredible tool for real-time data and sales insights on the biggest brands. It lets you see what’s selling, so you can keep a finger on the pulse of the market.

??BEVERAGE - Nurtur Tea

I recently met the founder, Nina, at an event, and I’ve fallen in love with these amazing teas.

??MEDITATION - Deepak Chopra’s 21 Days of Abundance

These quick 15-minute morning meditations have helped me feel more grounded and calm. Highly recommend!

Have any more questions for me? Head over to Instagram and shoot me a DM, let's chat!

Kady

Founder @kadycreative @bookedoutbrand

? Co-Founder @clientsondemand.au