Why Your Personal Brand Matters Now More Than Ever

Did you know that companies can pay to boost employee and influencer posts?

LinkedIn is now helping businesses reach new audiences through "Thought Leadership Ads".

This new feature allows a company to leverage a person's post by sponsoring it as a paid ad.

Let’s face it: LinkedIn company pages are known for their low organic reach. This new feature is a way to help companies increase their visibility on LinkedIn.

This is huge because it highlights personal brands' massive influence on the platform.

What This Means for You and Your Brand

Just a couple of years ago, it seemed personal branding on LinkedIn was mainly used by coaches and freelancers to attract new clients.

But this new LinkedIn feature emphasises how your personal brand is the most valuable asset you can build on LinkedIn right now, no matter your title or role. Here’s why:

Consumer Behaviour Has Changed

People seek connection, empathy, and a human touch. Companies are changing their marketing strategies to cater to this need.

Company Pages Alone Aren’t Cutting It Anymore

Consumers connect with and trust people more than corporate brands. That’s why LinkedIn is finally encouraging companies to promote personal brands in a meaningful way.

Micro-Influencers Are a Thing!

Being an influencer in 2024 no longer means having a large follower count. Companies of all sizes recognise the power of small, engaged communities and are actively seeking them out. If you are active on LinkedIn and have an engaged network, you have influencer power.?

Human Connection vs. Automation

As consumers, we are tired of automated messages pushing their way into our DMs. We crave connection, authenticity and good vibes. Personal brands that invest in building authentic relationships are LinkedIn’s new trendsetters.?

People Buy From People

If we can learn anything from the new thought leadership ads feature, it’s that networking and relationship building are still vital to creating new business opportunities.

This Is Your Sign to Start Posting on LinkedIn (And Encourage Your Team to Do the Same)

Building your brand on LinkedIn is no longer an option; it’s the key to using LinkedIn successfully. So, start sharing your expertise and building your network to position your brand as a trusted source of information.?

Whether you are a Managing director, employee, solopreneur or freelancer, this is your sign to start posting on LinkedIn.?

The Future of LinkedIn Is All About Personal Brands, and I Don’t Want You to Miss Out!

• If you have a company, consider encouraging your employees to post on their own profiles to help reach new audiences and build trust in your brand.
• Leaders lead by example. Remember that the best way to inspire your team to action is to model the behaviour you want to encourage. Your experience and knowledge are great sources of content. Use them!
• Entrepreneurs and solopreneurs, this is your time to shine! Personal profiles are hot on LinkedIn right now, so if you haven’t been active, it’s time to get started!

Ready to Power up Your Personal Brand? I Can Help!

Maybe you’re unsure about how to get started on LinkedIn. Or perhaps you don’t have the time to create high-quality content.

Here's where my copywriting services come in handy.

I’ll help you design a successful content strategy and write high-quality content to boost your visibility and build your personal brand.

Want to upgrade your LinkedIn presence and attract new leads for your business?

• Let’s chat about how I can support your project! Book a discovery call .
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