Why your organization needs to undergo a data-driven digital transformation immediately
BTS Thailand
Empowering Your Organization with Strategy Execution, Leadership, Talent and Succession Solutions
The future waits for no one.
Numerous organizations had to admit during the past two years that their infrastructure and work culture are antiquated. When the pandemic hit organizations found themselves scrambling to keep up operation not just functionally, but they also experienced trouble with adjusting to new consumer demands. The digital transformation has been talked about for years, but the implementation has been slow. This has changed now that the need for it is great. At its core, the data-digital transformation is meant to bring together data to optimize workflow and recognize consumer needs faster. But why do we need it? What are the benefits to become a data-driven culture?
The data-driven culture
In order to produce a clear map of the customer journey, opportunities, operations, and finances, consumer data must first be obtained, collected, and translated into insight. This insight will help to make better decisions in regard to operational processes and consumer needs. It is simply put using raw numbers to get a better understanding, rather than feelings. The commitment necessary to make the switch is admittedly great, but the benefits overweigh the costs. Analysts must be employed or current workers require upskilling and suitable applications will need to be acquired. The data that is being collected is made up of survey results, purchase patterns, age groups, and the like.?
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How data will help you, no matter the size of your venture
The success potential of data-driven businesses is immense. Traditional business models scale in a rather linear fashion, data-driven ones do not, Google is a great example. A Forrester Consulting study found that data-driven organizations are 162% more likely to surpass their revenue goals by a large margin. Data is the equivalent of a gold mine that can be utilized by literally any organization that is willing to make the switch. Data will help to understand trends and consumer pain points so that you can offer services that will solve them or develop marketing strategies that reach potential new customers better. Leadership will be able to make better choices in regards to price sensibilities, product teams gather insight on how consumers perceive the product after launch, and sales data indicates what products work and which got to go. This success will also reflect positively on your people and motivate them. Being able to understand what goes well and what doesn't, and most importantly why helps to engage your team to craft better strategies. The improved workflow will not just motivate but improve happiness at the workplace.
How SEAC transforms businesses across Thailand
First, we must establish the necessity of the transformation by exploring the three essential questions: why do you need to become more agile, what is the required scope of the transformation, and lastly how do we make sure that products, channels, and support functions work in unison with the technological change? We explore these questions in-depth with you in order to customize the solutions. Then we identify key capabilities that will enable your business to be successful. With this knowledge equipped, we help you to set a direction, initiate and scale the transformation, and finally, we provide you with the tools you need to sustain the change. In addition, SEAC offers specialized learning paths to build the key capabilities needed. Data Analyst, AI Engineer, and Digital Project Manager are only some of our specialized certificate courses. SEAC has the power to turn your business into a data-driven digital organization. If you would like to know more about how we can help you to drive the change, request your info package now:
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