Everything You Need to Know About Facebook Ads- step by step guide to launch first ad.
Vishal Solanki
All time playing with SEO | Social Media | Content Marketing | E-commerce | One Motto - Grow Together
What originally started out as a fun site for a college audience has now taken off and involves people of every age and every demographic all over the world. Some parts of Facebook have remained the same though. It’s still a platform for sharing information with other people and that has made it a great opportunity for Facebook ads.
With all of the voluntary sharing that happens on Facebook, the site has generated the ability to gather crucial information about its users.
This information makes Facebook a valuable site for marketing as ads can target specific users whose information implies their interest in different products.
Facebook has encouraged more businesses to take advantage of their paid advertising services.
After all, they are still a business themselves and are looking to get the edge over other marketers and therefore stay relevant unlike their original counterpart, Myspace.
Facebook has been able to gather its incredibly precise information by monitoring its users ‘likes’. When users click like on any business, brand, or item, Facebook logs it away as a potential interest in more things in that particular niche.
Due to their processing, Facebook has the most superior advertising available.
Everything You Need to Know About Facebook Ads
When businesses utilize Facebook ads, they only have to on a per-click basis. This can make it easy to utilize and budget this feature.
This affordable option is great when considering how much is spent on online advertising, and the number is only going up!
Analyzing your results can easily determine the success of your Facebook ad, but again, you only pay for the viewers that click on your ad!
Facebook wants you to be successful because that is how they earn money too.
Just like the popularity of shopping online has taken over the past traditions of shopping in stores, Traditional advertising has slowly been dying out and digital advertising is expected to grow by about 300%.
source: emarketer
Jason Parks stated:
According to emarketer By 2017, when US digital display ad expenditure will reach $37.36 billion, Facebook and Twitter together will account for 33.7% of the market, up from 30.2% this year.
This market is only continuing to grow as more and more people use Facebook. Already over 700 million people visit Facebook mobile every day!
So, what will make this option beneficial for you?
Facebook Ads Use Two Specific Targeting Techniques
1. Geotargeting
- This feature has come under attack from people who feel like Facebook has become the new ‘Big Brother’. However, it is a great option for advertising.
- Geotargeting ensures that the people closest to your business will be able to find your business. If you work out of Detroit, then you’ll want your ads to target people in Detroit instead of Boston.
- You can even target people who have just moved to town. New people can discover your business right away as they figure out their new surroundings.
- It keeps you relevant in your market focus instead of lost in the void of the internet.
2. Interests
- This option allows you to use a highly specific focus. Your ads will show up to an audience that is most likely to have a click-through.
- You can advertise only to relevant, interested parties.
- You can even capitalize on people’s interest in other companies. When selling a new brand of shoes, you can target people who like Converse. Your ad will now show up for all the people who liked Converse’s page.
Facebook’s targeting techniques are state of the art and definitely unique when compared to their competitors. Their method can find anyone on their site that could even be remotely interested in your business if your use all of their listed options to their best.
So now that you know how beneficial Facebook ads can be, the only thing left to do is get started!
Getting Started on Your Facebook Ad
Setting up a Facebook ad for your business can make all the difference in the success of your business.
Users bought $234 million worth of virtual goods and gifts on Facebook over the last quarter.
Nathan Latke
This number was generated in 2004, and since then it has only continued to grow. Smartphones have made online shopping super easy and Facebook’s numbers reflect that.
Facebook has made their ad process really user-friendly.
Setting Up a Facebook Ad
Facebook has made setting up your ads a simple process. Just go to Facebook.com/ads or access your ads manager and click create ad.
Once you click Create Ad, you’ll be taken to the Ads Manager page, where you can choose an objective for your marketing campaign, choose the type of engagement, define your audience, and variables to track for effectiveness.
These options, and Facebook’s ability to really follow through, is what makes their ads so effective.
Choose Your Facebook Ad Type
Facebook currently offers 11 ad variations for different uses and types of businesses. Some ads announce promotions, while others gather information or guides users to a website. This makes the process completely customizable.
At the end of the day, nobody knows your audience and content better than yourself. Depending on your needs, you can choose the one that’s best for you and your company.
Promote Your Page
We’ve compiled a step by step guide for promoting your page.
- Create a new ad and choose promote page
- A promote page popup will open, and this is where you get to edit all your personalized options.
- Here you can upload your own image or choose from a library of images. There’s also a Shuttershock library you can access to find the perfect images for your ad.
- You can test multiple variations of your ad and choose the one that looks best across all platforms.
- You’ll want to pay careful attention to your image guidelines, its pixels, image ratio, and minimal text.
- Those are the basics of your Facebook ad, but what if you want more? You can add:
- video
- video plays are increasing 758% every year thanks to Facebook’s Autoplay feature
- text
- boosted posts
- target your advertising directly to fans of similar pages to increase the likelihood of interaction and a potential for your post to go ‘viral’
- send people to your website
- enter the URL of your page to promote it
- choose conversion pixel
- build a carousel of pictures
- create a call to action
- this creates involvement with your audience. Spark a debate and get people talking about your business.
Choose Your Audience
Choosing your audience is the most important part of creating your ad. Your audience is everyone who will be looking at your ad, so choose carefully!
These are some general parts of the audience creation page:
- Create custom audience
- Popup will appear with 4 options to create them, like customer list and website traffic
- Location
- Compare terminologies, add exact location, fine-tune your radius
- You can add locations from spreadsheet or text file
- Age, gender, language
- Interest or behavior
- Be very specific here. This is where you pull in people who’ve never seen your product but could be interested based on other ‘likes’ they have.
- Networks and connections
- Based on interactions with your page, whether they have interacted with you or not. This is good for reaching people unfamiliar with your page.
Budgeting Your Facebook Ads
How much do you want to spend? When do you want to spend it? Our first suggestion would be to spend about $20 per day. Facebook also a lifetime option available.
Through Facebook’s specific options, you can tell Facebook exactly when you want them to run your ads and they will tell you how much this will cost.
Facebook ads are cheaper than Google AdWords. They also work best to generate traffic to your business’s Facebook page.
Source: The Facebook Ads Benchmark Report
Make Sure Your Facebook Ad is Personable
You can have the best ad on the internet, but that alone won’t bring people into your site.
Oftentimes people make an ad and don’t realize why it’s not working and the simple problem may be that it’s not personable enough.