Why Your On-Demand Company Needs a Digital Asset Management System

Digital asset management systems are critical for e-commerce and on-demand companies. Whether you are in the fashion, pharma, groceries, food delivery, or ride-sharing space, the best?digital asset management?tools help you deliver the right message at the right time.

You need to manage thousands of media files efficiently to go live with campaigns faster and ultimately increase ROI. Therefore, a DAM is critical for building brand recall and driving conversions. Here's how brands like BigBasket & Swiggy use DAM platforms to stay ahead of their competition by launching campaigns faster:?

• Cloud-based storage platforms often come to mind as we think of this issue. However, finding a file/folder in such systems is challenging if you don’t follow a standardized naming convention for all of your digital assets is a task in itself.?
• If you run an on-demand business, streamlining digital assets is vital to differentiate yourself from the competition and drive growth.

Why Should Marketing Teams at On-Demand Companies Give a DAM?

A?secure and reliable file management system?is indispensable for on-demand companies to scale their campaigns. In addition, it can boost the overall productivity and efficiency of the marketing and design teams almost overnight.?

Centralized storage of all the creative assets where you can search, find, and utilize quickly across campaigns streamlines creative operations and boosts productivity multi-folds.

It boosts brand compliance and makes it easier to track the performance of creatives. For example, digital asset management systems allow eCommerce businesses to project a consistent brand identity and build customer loyalty by sticking to approved logo designs across channels.?

The result: Higher conversion, increased customer lifetime value, and lower customer acquisition cost. It wouldn’t be a stretch to call eCommerce digital asset management a disruptive trend in the world of online marketing!

How to Choose a Digital Asset Management System?

1. Creative Asset Tagging

Easy accessibility is one of the top challenges creative teams face, regardless of their size or physical location.

The ideal DAM tool should enable users to tag and categorize approved assets by campaign, format, file size, date, or other particulars. This can make it easy for users to instantly filter, sort, and find creative files.?

2. Customizable layout

DAM tools must be scalable and adaptable to the processes and procedures your team follows. The user interface should also be easy to customize according to individual preferences.?

This means editable fields, options for configuring workflows, adding comments to files, etc. Ensure that the software you choose allows you to change the navigation and layout as required.

3. Easy integrations

DAM tools should integrate with your favorite storage platforms like Dropbox, Drive, Box, and others with ease. Especially for large teams working on multiple campaigns.

In fact, brands like Urban Company have set up a direct integration, allowing their teams to save files to a storage platform with a single click.? Read more about Digital Asset Management Platforms here.

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