Why Your Media Pitch Isn’t Getting Read
Christina Daves
Speaker & Trainer ★ PR Strategist ★ On-Air Lifestyle Expert ★ QVC Guest Host ★ Podcast Host ★ Author ★ I get you visible! ★ Ask me how.
When you’re regularly in the media, you often become friends with the journalists as you become a valuable asset to their tribe.
That happened to me with Emmy? award winning FOX news anchor, Laura Evans. She was a staple on our television sets for almost 20 years in the D.C. area.
After I started appearing there regularly and sharing other experts with Laura for various segments (that had nothing to with me - i.e. just creating value to her), we started to build a relationship that has turned into an almost 10-year friendship now.
One day, after I did a segment on FOX, Laura and I went downstairs to the newsroom offices to keep chatting.
I enjoy running things by her related to my PR business, so I asked her about my theory that journalists like short and sweet pitches.
She completely agreed and talked about how many PR firms make it really easy to not say yes by sending really long emails that the journalists just don’t have time to read.
I know you think you haqve to share every last detail with them but what you really want to do is hook them in and keep them salivating for more. You can’t do this with a 2,000-word email and, they aren't going to read it anyway.
领英推荐
Think about your email inbox. Which emails do you read first - the long drawn out ones or the short ones? If you’re like most of us drowning in noise, we tend to flag and skip the long ones (maybe never returning to them) and read the short and concise ones.
The same is true of your media pitch. If your pitches are too long, they're not getting read.
Respect the journalist's time and give them what they need in a short, succinct manner.
Want to learn more about how to write great media pitches and become a regular in the media? Let's chat! Book a complimentary 15 minutes call with me at ChatwithChristina.com.
_____________________________________________________________________
Christina Daves ?is a PR Strategist and the Founder of PR for Anyone?. She helps products, services, and brands gain visibility, credibility, and authority through media. She is the best-selling author of two books on the topic, has personally appeared in over 1,000 media outlets, and together with her clients has over 1 billion views and over $100 million in sales from free publicity.
Subscribe to the "Get PR Famous" newsletter for weekly updates on how you can land in the media.
Check out her live event -?www.GetPRFamous.com ?and if you're ready for more, set up a call at?www.ChatwithChristina.com
Innovative Realtor, Marketer & Advisor ? Regional Luxury Ambassador ? Community Connector ? Travel & Tennis Enthusiast ?
2 年Great information.
Highly accomplished international attorney with over 15 years of legal experience in multiple areas of law
2 年I am partially dyslexic, hate to read, and would be mortified if I received dozens of 2000-word emails every day :D Now I feel very sorry for journalists. My personal rule is not to write anything longer than 3 paragraphs, 1-2 sentences each. I can read through that, and I am guessing people without dyslexia can read through that as well :) Thank you so much, Christina, for always giving us great advice! ? I suspect a lot of PR firms come from the past, when life was slower, and people had more time :)
Clone Wars (HELLO THERE), Consequences (Feat. Film), Killer Cases (A&E), Noboday Wins (Archetype Studios), Shark Week (Discovery), Bondi Rescue (SBS Australia), Swipe Club (Amazon), and more.
2 年So true! It's better to be brief!
Award-Winning TV Host/Singer/Actor/Speaker, Founder of Brave Leaders Rising?. Activating leaders to liberate their voices and get on prominent stages.
2 年One of the biggest reasons why people are doing long pitches is because they are desperate to get their voices heard... only instead they become more invisible since journalists tunes them out.