Why is your marketing not working?

With 70% of buying decisions made before ever speaking to a company it’s no wonder businesses are upping their game when it comes to marketing.?

You’re still wondering why is it that you’re still getting nowhere? No calls, no emails, no engagement??

The answer is simple. They don’t understand their audience. If you’re trying to talk to a wide audience - you’re not talking to anyone. All your efforts are just white noise, your messaging is so broad the reality is it’s actually missing everyone.?

My advice would be to firstly have a think about what you’re actually trying to achieve here. Brand perception, increase awareness, generate leads? Now give it some numbers. Without a benchmark how will you know if your marketing is successful??It doesn’t matter if your benchmark is plucked out the sky at this point. By starting to measure you can review and adjust once you have tracked results and begin to gain some idea around realistic expectations.

To?stand out?from competitors you must talk in a language that a) your target audience understands and b) produce content that’s relatable.?

Once you have established your goal and your audience, have a think about the pain points faced by your potential new customer / clients.?

How can you talk about those pain points and showcase you have the answer? You’re making life better for them? Easier for them? How are you adding value? You need to demonstrate how easy it is to work with you, and how much better life will then be.

Marketing – like playing an old school computer game. Every time you nail one level you unlock the key to the next. What does the next level look like? Perhaps consider thought leadership content. This is a tactic that enables brands to produce content that genuinely influences and inspires their audience. You can reposition a brand, raise awareness, ignite conversation even build relationships.

Marketing – there is no limit to what you can achieve, every success opens up to a new level, a new road in. However, like anything in life you must start somewhere and having the right foundations is key.

Think:

·???????Goal

·???????Audience

·???????How do you make life better