Why Your Marketing Strategy Needs Video Content: 15 Reasons and 5 AI Tools to Get You Started

In the digital age, there are many ways to consume information. From reading blog posts to watching videos, people have different preferences when it comes to learning and entertainment. While written text has been the go-to format for information sharing, video has become an increasingly popular medium. Here are 15 reasons why video is better than text:

1. Visual engagement: Video is a highly visual medium that can captivate viewers and keep them engaged for longer periods of time than text.
2. Audio impact: Video includes audio elements that can add impact and emotion to the message being communicated.
3. Emotion and storytelling: Video allows for emotion and storytelling to be conveyed in a more powerful way than text.
4. Personality and authenticity: Video allows for a more personal and authentic connection to be made with the audience.
5. Nonverbal communication: Video allows for nonverbal communication, including facial expressions and body language, to be conveyed.
6. Demonstration and instruction: Video is a great medium for demonstrating and instructing how to do something.
7. Simplicity: Video can simplify complex concepts and ideas, making them easier to understand.
8. Entertainment value: Video can be highly entertaining, making it more likely for viewers to stay engaged.
9. Accessibility: Video can be accessed from anywhere, anytime, making it convenient for viewers.
10. Mobile-friendly: Video is mobile-friendly and can be viewed on smartphones and other mobile devices.
11. SEO benefits: Video can help with search engine optimization (SEO), as it can attract more traffic to a website.
12. Shareability: Video is highly shareable on social media platforms, increasing the potential reach and engagement.
13. Memorable: Video content can be more memorable than text, making it more likely for viewers to remember and recall the information.
14. Versatility: Video can be used for various purposes, including marketing, education, entertainment, and more.
15. Attention-grabbing: Video can grab the attention of viewers in a way that text alone cannot.

There are several AI-powered tools available for creating videos. Here are five of the top AI tools for making videos:

1. Lumen5: Lumen5 is a video creation platform that uses AI algorithms to create video content from text. Users can input a script or article, and Lumen5 will automatically generate a video with relevant visuals, music, and more.
2. Wibbitz: Wibbitz is a video creation platform that uses AI algorithms to automate the video production process. Users can input a script or article, and Wibbitz will automatically create a video with relevant footage, text overlays, and more.
3. Synthesia: Synthesia is a video creation platform that uses AI algorithms to create personalized videos at scale. Users can input a script or select from pre-built templates, and Synthesia will automatically generate a video with personalized messaging, using AI-generated avatars.
4. Viosk: Viosk is an AI-powered video creation platform that offers customizable templates and tools for creating professional-looking videos.
5. Vidnami: Vidnami is a video creation platform that uses AI algorithms to automatically generate video content from text. Users can input a script or article, and Vidnami will automatically create a video with relevant footage, images, and voiceover.