Why Your Marketing Strategy for This Economy is Plain Dangerous
Laurier Mandin
Product Launch Guy. ?? “I Need That” author. Sell more! I help innovators de-risk, position and market innovative consumer & B2B products for category leadership. President & principal consultant @Graphos Product.
Most businesses take a bipolar approach to their marketing.
During good times, play fast and loose. When the economy goes south, hunker down. Repeat.
That may have worked in years past, and it may even get you through this downturn.
But it's definitely not helping you gain market share, or even capture the opportunities that exist—and trust me, they are out there.
Gone are the days of feast-or-famine marketing, and it's a great thing for your business. There is a far better, smarter, more effective strategy.
In my new blog post, I list 6 ways you need to market during a downturn to emerge with newfound strength, momentum and vision.
And the best part is, it will work in any economic climate.
Laurier Mandin is the president and lead consultant at Graphos, the world-class Downtown Edmonton web design, branding and inbound marketing agency he founded in 1993.
Product Launch Guy. ?? “I Need That” author. Sell more! I help innovators de-risk, position and market innovative consumer & B2B products for category leadership. President & principal consultant @Graphos Product.
9 年It usually comes down to a disconnect between marketing and finance. Marketers know what they need, and have to drive home ROI or they will be seen as an expense. Better communication needs to go both ways.
Bilingual eLearning Narration Ninja! Unaccented US & CAD English, CAD French.
9 年No rocket science - but it's amazing how that received wisdom isn't adopted into practice by everyone. Thanks Laurier.