Why Your Marketing Report Defines A Successful Or Failed Campaign?
I’m always happy to pass on great info, and this is great info! I’ve included a few snippets below lifted from the full article.
The goal of marketing reports is to optimise your marketing strategies. To do so, you’ll need software that tracks analytics for your projects and website. It’s important to track metrics and goals daily, weekly, and monthly to avoid wasting time and money. Knowing your business metrics is critical. You don’t need to wait until the end of a campaign to do this. Keeping tabs on your projects will help you keep your marketing strategy strong, and you can pivot if something isn’t working.
What Should a Marketing Report Include?
There are many vital metrics your marketing report should include:
1. Summary
The first page of the report should include a summary of the entire project. If you’re handing this to a marketing director or client, highlight the most critical metrics and leave comments for where improvements can be made.
2. Conversion Metrics
A conversion metric is how often a click leads to a sale. You may need to track different metrics for various social media websites, emails, offline sources, or referrals.
3.SEO and Blog Leads
Search engine optimisation is how your website gets recognised by Google and other search engines. One of the most effective ways to rank high in SEO is by using keywords on blog posts that provide content for your readers
4. Traffic by Channel and Device
This metric will separate where your traffic is coming from to prevent you from wasting time and money on websites that aren’t successful.
5. Current Strategy and Goals
Produce an overview of your project so you can address your marketing strategy with metrics like primary channels, current scope, the target market, and growth opportunities.
6. Financial Projections
Finally, include all of the costs associated with the current campaign and your estimated spending next month.
Do you need more detail on this subject? Head on over to the full article here for more ideas and perspective. Afterwards, why not drop me an email to share your thoughts at [email protected]; or call me on 0411 686 071.
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