Why Your Marketing Gets This Response
William Siebler
I Write Words That Make Your Clients Say Shut Up And Take My Money - Reassuringly Expensive Direct Response Copywriter
Frankly most marketing deserves the middle finger.
As a consumer of it, you know that's true.
Because marketing is universally terrible. But why?
I'll probably write a book on why but for now understand this.
You're interrupting their day.
They aren't rolling out the red carpet and making coffee waiting for your marketing to show up.
They have lives.
They have problems, many problems.
They are stressed.
They don't know you.
They get bombarded by people just like you all day, every day.
Still think your marketing is good enough to beat all that?
It isn't that's why you either get on response or the middle finger if they're in a bad mood.
So, what do you do instead?
You make your marketing highly relevant to the conversation going on in their brain right now.
You make your marketing fun.
You make your marketing valuable.
If you're going to interrupt their day, you are, then make sure they get a return on the life they invest consuming it.
The Efficiency Catalyst - Empowering DSOs To Design, Integrate, & Launch Profitable Pediatric Anesthesia?and Orthodontic Services with seamless efficiency using tech and AI | Blueprint Overbyte | Anesthesiologist |
1 年What a great article. Great share, William Siebler!
Global Marketing Maverick. Speaker ?? Strategic thinker ???? Super-connector Events lover. I help people to fall in love with YOUR brand ????
1 年Love this William ????
Founder/Owner of Markham Dental - General and Cosmetic Dentistry. Founder/CEO of The VIP Practice Creator
1 年Let's strive to create marketing that is engaging, informative, and respectful, William Siebler! ???
Fuel Your Growth: Transform Your Expertise into a Personal Brand that Amplifies Visibility & Impacts Ideal Paying Clients
1 年Great read! Thank you for sharing this, William Siebler!
CEO Command Your Brand - We Book Podcasts ??? I Relate Public Relations to Real Events and Teach about the Roman Empire ?? Girl Dad of 3 ??
1 年Absolutely, it's about crafting marketing that's not just a disruption but a meaningful addition to their day, resonating with their thoughts, making it enjoyable and worthwhile. It's the art of turning interruption into engagement and value.