This is why your marketing agency is failing you!

What social media content strategies work in 2023?

If your business’s social media marketing agency is still talking to you about SEO strategies, hashtags and optimum times to post, you need to get rid of them now! They’re stuck in the past and they aren’t helping your business get that organic traffic that they’ve promised.?

These agencies might have you signed up to retainers for thousands of pounds and they’re struggling to deliver that organic traction that they initially promised you. They’re struggling to drive sales for you, create leads and ultimately, get people engaged with your brand.?

That’s because their super polished, corporate content and robotic content strategies are no longer king. This sort of content isn’t working anymore on platforms like TikTok, Instagram, Facebook and YouTube with them all now prioritising shorter form content. However, the majority of social media marketing agencies haven’t got their heads around this yet because they’re so set in their ways, ways which are now out-dated.?

This traditional social media marketing approach, prioritising glossy corporate content, SEO and optimised posting times, DOES NOT WORK.?

So, what does work? It’s pretty simple, STORYTELLING! Read on and find out how you can use storytelling to supercharge your business’s organic social media growth.?

How to tell your business’s story on social media

Drop the hard sell!?

The hard sell doesn’t work anymore, people want to engage with your brand on a human level. That’s where the storytelling aspect comes in. Content that’s doing really well across social media at the moment is narrative driven with a human focus. That doesn’t mean you’ve got to write a novel and come up with the next Harry Potter, you can even just tell a story about creating your new product!

For example, if you look at some of the most successful businesses on social media, they aren’t posting content that simply describes their product or service. They’re posting content that brings real value to their audience; whether that be entertainment, inspiration or educational content.?

Furthermore, not all of your content needs to be extremely polished, it needs to fit with your brand, but it doesn’t have to be perfect in each and every way. People appreciate content that they can relate to, content created by people just like them. So, don’t be afraid to use your phone to create story driven, human-led content that fits right beside the professional videos and photos on your platform.?

This down-to-earth content will develop a strong connection with your target audience and build their trust in your brand, therefore generating leads. Drop the hard sell and you’ll sell more!?

Be consistent in your messaging?

Now that you’re making some engaging content bursting with personality, it’s key you keep that messaging consistent across all of your content. If your content is going to be up-beat and chill, try to keep it that way across everything from vlogs to how-to videos. Make sure your content matches your brand, ensure it's consistent and, most importantly, make sure it's content that your target audience will (hopefully!) connect with.?

Do your research before creating your new story-led content. Who are your target audience? Who are your current audience? What sort of content do they enjoy? How can I make that content fit my brand??

Invest in videography and photography services

Our third and final tip when it comes to bringing your social media strategy into 2023 is to invest in video and photography services. Striking a balance between professional videography and photography and homegrown content, like quick meme videos or phone vlogs, is the best way to humanise your brand and tell your story whilst still ensuring your customers associate your brand with quality content.?

Plus, videography and photography services are two of the best ways to tell impactful stories on social media. Working with a quality video production company can really boost your brand’s story telling ability across social media channels. They can help with the creative ideas and bring your dream ideas that you can’t possibly do in-house to life!?

Now go, invest your business’s time and money better by prioritising storytelling over traditional social media strategies that these agencies know just aren’t working! If you’d like to find out more about how good video and photo services can up your content media marketing strategy get in touch with us now for a chat!