Why Your Hotel Needs a Guest Experience App (And How to Choose the Right One)
Romana Litkova
Co-Founder @5Pro | ?? Helps Non-Tech Founders With Planning and Improving of Software Platforms for Hospitality, MarTech, Entertainment | ?????????? Immediate Business Impact | ?? 100+ successful projects
Guest experience is the cornerstone of hospitality.
Studies show that about 60% of travelers are more likely to choose a hotel that offers tech-based conveniences, such as mobile check-in and room controls.
This is where a guest experience app can make a difference.
In this article, we explore the types of guest experience apps available, their features, and how they benefit hotel owners and managers.
Plus, we’ll guide you on how to choose the right system, including the benefits of bespoke software.
Types of Guest Experience Apps
Guest experience apps come in different types, each addressing specific aspects of a guest’s stay:
Mobile Concierge Apps
These apps allow guests to manage their stay from their smartphones. Features include digital check-in/out, room service ordering, booking local activities, and accessing hotel information.
Communication Platforms
Apps enable real-time messaging between guests and staff through chatbots or direct messaging, ensuring quick responses to requests.
In-Room Control Apps
Guests can use these apps to adjust room settings, like lighting, temperature, and entertainment, creating a personalized stay.
Feedback and Review Apps
Guests can share real-time feedback or complete post-stay surveys, helping hotels address issues and collect reviews.
Loyalty and Rewards Apps
These apps track loyalty points and offer exclusive rewards, encouraging repeat bookings and direct reservations.
Main Features of Guest Experience Apps
When evaluating a guest experience app, look for these key features:
Ease of Use
Apps should be intuitive and easy to navigate for guests of all ages.
Real-Time Updates
Notifications for check-ins, promotions, or service updates ensure guests stay informed.
Customization
The ability to tailor the app to your hotel’s branding and specific needs.
Integration
Compatibility with existing systems like Property Management Systems (PMS) and Customer Relationship Management (CRM) software.
Data Insights
Analytics tools to track guest behavior, preferences, and feedback.
Benefits for Hotel Owners and Managers
Guest experience apps aren’t just for guests; they offer significant benefits to hotels:
Improved Guest Satisfaction
Faster responses to requests and personalized services lead to higher satisfaction and loyalty.
Streamlined Operations
Automates tasks like check-in and service requests, freeing staff for more complex duties.
Cost Savings
Reduces reliance on manual processes, cutting operational costs.
Increased Revenue
Upselling features within apps (e.g., room upgrades, dining options) boost revenue per guest.
Better Data for Decision-Making
Apps collect valuable data to help managers understand guest needs and improve services.
How to Choose the Right Guest Experience App
Choosing the right app involves careful consideration. Here’s how to make the best choice:
Identify Your Needs
Assess your hotel’s pain points. Do you need better communication, faster check-ins, or streamlined housekeeping?
Evaluate Scalability and Integration
Ensure the app integrates with your current systems and can grow with your business.
Test User Experience
The app should be easy for both guests and staff to use. Avoid systems with steep learning curves.
Prioritize Security
Ensure the app complies with data protection laws like GDPR to keep guest information safe.
Compare Costs and ROI
Balance the app’s cost against potential benefits, such as increased guest retention and operational efficiency.
How Bespoke Software Can Help
Off-the-shelf apps work for many hotels, but bespoke software offers unique advantages:
Tailored to Your Needs
Custom apps can include unique features, such as local language support or specific workflows.
Scalable and Flexible
A bespoke app can evolve with your hotel, avoiding limitations of pre-built systems.
Competitive Edge
A custom app can set your hotel apart, offering features competitors may lack.
Integration
Bespoke apps seamlessly integrate with your hotel’s existing systems, ensuring smooth operations.
Example: A boutique hotel focusing on wellness could create a custom app with meditation guides, spa booking features, and tailored activity suggestions.
By carefully evaluating your needs and considering bespoke solutions, you can choose the right app to set your hotel apart.
The right app isn’t just about technology; it’s about creating memorable experiences.?
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