Why Your Headline Is So Important?

Think of your LinkedIn Headline like a short sales pitch to grab attention.

• "This is me"
• "This is what I do"
• "Here's what you'll get from me"

Tell Your Job

Share who you are and your role

• [Your job @ Company]
• [Your Job] | [Company]
• [Fun way to say your job]

Examples:

Talk About Your Company

Give a quick overview to make your company more known

• [Company's tagline]
• [Simple explanation of your company]
• [Highlight a key product]

Show What You Offer

Especially for consultants and entrepreneurs – explain your service or product

• [Your service]
• [Your product]

Who You Help + What You Do

Explain how you help people

• I help/do [thing] …for clients like [examples]
• I help [audience] do… [thing]

Examples:

Share Your Way of Thinking

Connect with like-minded people

• [Your big goal]
• [Share a wise phrase]
• I do [thing] in a [unique] way
• [Explain the philosophy you follow]

Prove Yourself

Build trust and credibility

• [Got an award]
• [Received recognition]
• International Speaker

Get People to Act

Encourage action and explain the benefits of following you

• Follow for [desired outcome]
• Subscribe to my weekly newsletter about [topic] ??
• Join to learn about [specific topic].
• Click follow for [desired outcome]
• (We have job openings - we're hiring!)
• Open for new opportunities (Job seekers)

Tips for a Good Headline

• Mix 2 - 3 things above using a " | "
• Keep it clear and simple about who you are and what you do
• Focus on helping others, and don't be too self-centered

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