Why Your 'Good Enough' Customer Service Is Driving Business Away

Let me tell you a quick story.

Recently, I visited two women’s boutiques located right across the street from each other. Both were locally owned, both offered similar products—but the experiences I had in each couldn’t have been more different.

At the first boutique, I was the only customer. The sales clerk was glued to her computer. No greeting. No acknowledgment. Not even a glance until I approached the counter with one small item to purchase.

The second boutique? It was like stepping into a completely different world. The moment I walked in, I was greeted warmly, asked what I was looking for, and offered thoughtful suggestions. I felt seen and valued. And guess what? I left with multiple items and a mental note to come back soon.

Here’s the thing: your competition isn’t just the shop across the street—it’s online, where convenience is king. To compete, you have to offer something no website can:

? Exceptional service

? A memorable experience

? Genuine connection

When customers feel valued, they’ll come back, tell their friends, and help your business grow. But when they feel like an interruption? They might not return at all.

So let me ask you: What experience are your customers having?

Are you creating connections that keep them coming back? Or is there room to make them feel more special, more valued, and more appreciated?

You can't afford to be Good Enough in this online world we live in.

Take a moment to reflect on one small change you can make today to elevate your customer experience. I’d love to hear what you come up with—just hit reply and share your thoughts.

Don't miss out on future Real World Growth Strategy Tips sign up for notifications here