Why Your GCC is Stuck—And How to Fix It!

For years, Global Capability Centers (GCCs) in India have been the secret weapons of Fortune 500 companies. Resourceful talent, lower costs, smooth operations—it worked.

Until it didn’t.

Because while the world moved to AI, cloud-first platforms, and digital ecosystems, many GCCs remained frozen in time—trapped in a “cost center” mindset. They handled IT, back-office ops, and customer support, but they weren’t driving transformation.

That’s a problem.

Because today, the best GCCs aren’t just keeping the lights on. They’re building innovative platforms, engineering growth, and realizing AI-driven success.

Big enterprises aren’t setting up GCCs just to save money anymore. They’re looking for something bigger:

·Tech-Led Value – Engineering hubs that build products, not just maintain systems

·AI & Cloud-Native Adoption – Leveraging AI to remain in the race

·Business Impact – Creating extensions of core innovation teams, not just offshore service units

·Top-Tier Talent – AI engineers, product innovators, and platform architects to power growth

The old GCC model is fading fast and Global Innovation Centers is the talk of the town. The best ones are evolving into AI-powered, innovation hubs. The rest? They’ll be left behind. If you want to be on the right side of this shift, start here. I’ve shared deeper perspectives on the state of GCC business today, key factors driving transformation, primary value creation challenges, and how AI is going to be an enabler of the next phase of GCC evolution.

Read the full article here > https://www.xoriant.com/thought-leadership/article/gccs-shifting-from-cost-centers-to-engineering-hubs