Why Your Favourite Game Might Crash and Burn – The Untold Power of Influencers
Suhit Amin
Founder and CEO of Saulderson Media - the influencer marketing agency you need
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This week we're discussing the power of influencers in the gaming industry.
Why Your Favourite Game Might Crash and Burn – The Untold Power of Influencers
The gaming industry is a multi-billion-dollar giant, but even the most promising games can flop without the right influencer endorsement. Influencers now hold the keys to success, and as I am on my way to attend IFA 2024 in Berlin, I’m curious to see whether their impact will be as crucial at this major tech event as it is in gaming.
The Unseen Power of Gaming Influencers
In today’s gaming landscape, a game’s success isn’t just about quality or innovation. Influencers, with their massive and dedicated followings, can make or break a game. Their ability to engage and excite audiences has turned them into vital players in the gaming industry.
Case Study 1: Kai Cenat and Kick
When Kai Cenat, a prominent streamer, made the jump from Twitch to Kick in late 2023, it wasn’t just a career move - it was a seismic shift for the entire streaming ecosystem. His massive following didn’t just follow him; they transformed Kick from an underdog to a serious contender in the streaming world.
Kai’s influence brought an influx of users, making Kick a formidable competitor to platforms like Twitch. His decision highlights how one influencer can reshape an entire platform, driving user engagement and changing the digital landscape.
Case Study 2: Kaitlyn “Amouranth” and Call of Duty: Warzone 2
Kaitlyn "Amouranth," one of the most recognized influencers in gaming, played a crucial role in the success of Call of Duty: Warzone 2. Through her streams and promotions in 2023, she helped drive massive engagement during the game's launch, focusing on gameplay strategies and updates that resonated with her audience.
Her influence helped maintain the game’s visibility and popularity, showcasing how strategic partnerships with influencers can create lasting success.
The Strategic Importance of Influencer Partnerships
For game developers and publishers, tapping into the power of influencers is more than just a marketing strategy - it’s essential for visibility and engagement. Here’s how to make those partnerships work:
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Links for More Reading
2024 is Seeing the Rise of Gaming Influencers & Content Creators https://www.adgully.com/2024-is-seeing-the-rise-of-gaming-influencers-content-creators-148696.html
Stream Of Consciousness And Coins: The Rise Of Kai Cenat https://www.blackenterprise.com/kai-cenat-streaming-platform/
Amouranth https://en.wikipedia.org/wiki/Amouranth
Virtual Reality: The Future of Gaming or a Mere Passing Trend? https://www.ortmoragency.com/blog/virtual-reality-the-future-of-gaming
As I attend IFA, I’m excited to explore how cutting-edge technologies like next-gen VR and AR systems will be embraced by influencers. Will they quickly adopt these innovations, or will we see a slow learning curve? How will these advancements impact content creation and engagement in gaming?
IFA has always been a hub for tech and entertainment convergence, and this year’s lineup of gaming peripherals, consoles, and immersive VR headsets could set new trends in the industry.
I’m looking forward to sharing my findings with you.
Join the Conversation
Gaming influencers are shaping the future of the industry in ways we couldn’t have imagined just a few years ago. What do you think? How will influencers and new technologies redefine gaming? Share your insights with me in the comments.
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Freelance KOL Manager | MBA, Influencer Marketing
5 个月We are social being. So we hangout in the community we love. People who inspire and lead those communities are the Influencers. We gamers play a game to be a part of the community. So how do you expect a game will sustain its growth without the word of mouth from Influencers or Content Creators!! Plus the resources are limited for Gaming IPs. Not every Influencer love or Care about your IP. So take very good care of the once you have and technically tap into other areas to onboard more cheerleaders. Thats where the expertise comes into play. Thanks for inspiring us Suhit Amin ?? IFA Berlin.