Why Your Efforts to Lower CPC on Facebook Aren't Working for You

Lowering the cost per click can be a challenge to Facebook advertisers. You must have noticed by now that all the conventional tricks aren’t working anymore. You’re probably wondering why that is. Don’t worry, GCG Media is here to help! Here are our 3 major reasons your efforts to lower CPC aren’t working and how you can fix it.

Poor Strategy Optimization

Poorly optimized strategies can actually result in unreasonably high costs per click. Strategies with poor optimization levels miss the mark often and the ads just don’t hit the target. This ends up costing you in the long run. If you’re wondering how you can fix this and lower the CPC, here’s our biggest tip - start creating highly targeted ad strategies by segmenting the target audiences as much as you can. Segmenting the target audiences is the only way to truly reach the highest amount of potentially interested users. To appeal to them more, use highly relevant creatives for every segment.?

No Split Testing

Split testing is one of the best ways of discerning the situation in marketing. By split testing creatives, you can analyze the results and see which will bring the most optimal results and help lower the CPC. The best way to do this is with a wide variety of ads - run 8 or 9 ads instead of 1-2. You can even do more! Use different combinations of text copy, CTAs, images, and visuals. And once the results are in, find the best-performing option and stick to the pattern. You can keep running tests like these occasionally, to stay ahead of trends and make sure the creatives are still relevant.?

Landing Page & Policy Violation?

The LP the ad takes the users to can make it or break it. For one thing, Meta has come up with stricter policies about landing pages. Now, if your LP doesn’t match the ad copy perfectly, it can be considered an attempt to mislead the user which is a policy violation. It will get your ad blocked or maybe even your whole ad account! Moreover, the quality of the landing page itself will be grounds for getting blocked.?

So, how to counter this? Well, for one thing, match the LP to the ad copy and creative perfectly. But you can’t just stop there - you also need to ensure that your ad contains the optimal quality, content, and ratio of visuals, CTRs, and text. You must be wondering now how to achieve this. An AdTech tool is the answer! Use an AdTech platform like GCG Media to fully optimize your ads and align them with Meta policy. This will help you achieve the perfect balance between the ad itself and the LP connected to it.?

If you would like to know more about the services offered by AdTech platforms, go to?

https://mediagcg.com/meta-advertising-packages/