Why Your Dealership’s First Impression Starts with the Perfect Photo
Jason Harris
Growth Advisor | Podcaster | Speaker | Brand Ambassador | Operations Coach | Strategy Consultant | Automation Architect
The Most Overlooked Yet Most Profitable Part of Your Marketing Strategy
Most dealerships spend tens of thousands of dollars every month on marketing—ads, websites, SEO, and more. But what’s the first thing customers actually see when browsing inventory online?
?? The photos.
A great photo draws customers in. A bad one? They keep scrolling.
I sat down with Brad King , President of Dealermade Photo Studios , to talk about why dealership photos matter more than ever and how a better process means faster time-to-market, higher engagement, and more sales.
?? Want to sell more cars? Start with better pictures.
The Power of a High-Quality, Consistent Photo Process
Brad shared a game-changing stat:
?? When dealers implement a structured photo process, engagement and conversions increase significantly.
Customers spend more time on VDPs, interact with more images, and convert at a higher rate when images are clean, consistent, and professional.
But most dealers struggle with inventory photos because of:
? Inconsistent backgrounds & lighting
? Lack of a structured photo process
? Time-consuming manual uploads
? Photos that don’t match the brand image
DealerMade fixes all of this.
?? Automated photo solutions that eliminate human error
?? Mobile & in-studio setups for dealers of all sizes
?? Instant uploads so photos hit the website immediately
?? Consistent, high-quality images that build brand trust
The result? More VDP engagement. More leads. More sales.
Solving the Space Problem: The DealerMade Photo Cart
Many dealerships don’t have space for a dedicated photo studio. DealerMade’s latest innovation?
?? The DealerMade Photo Cart
? No permanent space required – Works in the parking lot
? Automated 360° vehicle imaging – Full exterior & interior shots in seconds
? Drive-over track design – Easy setup, easy removal
? Consistent, professional-quality photos – Every time
?? This means even small dealerships can have pro-level inventory photos without losing valuable service or parking space.
How Fast Photos Lead to Faster Sales
What happens when inventory photos are delayed?
?? Lost leads. Delayed sales. Slower inventory turn.
With DealerMade’s automated system:
?? Cars are live on the website instantly – No waiting for manual uploads
?? Photos are consistently formatted across all dealerships in a group
?? Dealers can repurpose images for social media, ads & marketing
The faster a vehicle goes online, the faster it can sell.
First Impressions Sell Cars – Are Yours Helping or Hurting?
If your dealership is spending big on marketing but ignoring inventory photos, you’re losing potential customers before they even click.
?? Want to improve engagement, streamline your process, and sell more cars?
?? Check out DealerMade’s game-changing solutions: dealermade.com
#AutomotiveMarketing #CarDealerships #InventoryManagement #DealerTech #VehiclePhotos #VDPEngagement #AutoIndustryTrends #DealerMade #DigitalRetailing
Executive Sales and Marketing @ Remora 9047421693
1 个月Insightful
[ BRAND CHAMPION ~ your brand [ AutoLife ~ Automobile Lifestyles Magazine [ PowerGomez ~ BASEBALL
1 个月In the perfect community car media ~ AutoLife.
Founder & CEO of Reunion Marketing, Co-Founder & President of V20 Group, LLC, and Co-Founder & CEO of Punch List Digital
1 个月Dealermade does such a great job! Good stuff as always Jason!
Worlds #1 Automated Photo Studio - Vehicle Imaging
1 个月Thanks for the shout out Jason! First Impressions matter for sure!!